All Blog Articles

Google Update: Penguin 2.0

May 23, 2013 Sarvesh Bagla 3

It’€™s the fourth release or update to Google’€™s Penguin algorithm (which is really just 2.0 reupholstered), which, according to the search giant, should be more effective in blocking/stopping spam from showing up in search results. Matt Cutts, the head of Google’€™s Webspam team, released a video today announcing the gradual roll-out of the new Penguin […]

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Why is The X-Default Hreflang Annotation Important for SEO?

May 21, 2013 Sarvesh Bagla 1

Recently Google and Yandex together launched a new way to handle the hreflang mark-up for international web sites which has been a significant turning point for international SEO and websites targeting multiple regions and/or multiple languages. Most international websites tend to have multiple versions of the same content in different languages. The performance and handling […]

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What are the next Social Media trends?

May 13, 2013 Neha Bawa 0

We’€™ve heard the song over and over again. You’€™ve got to engage people with great content that’€™s timely and touches them personally. But to what end, really? And how do we get there? The ways to reach an audience on a social network can be many, and we’€™d like to acknowledge some of the trends […]

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What are the Pros and Cons of Social Media Marketing?

May 9, 2013 Neha Bawa 0

In the present day scenario, SMO (Social Media Optimization) activity is a greatly effectual boulevard for on-line advertisers and entrepreneurs. We believe social media is going to endure for several more years to come, therefore, reaping its benefits is vital. However, because it’s still in its growing stages with limited regulation and guidelines, we’re discovering […]

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Google Will No Longer Announce Updates

April 22, 2013 Sarvesh Bagla 0

Google Panda updates are basically changes to Google’€™s search results ranking algorithm meant to lower the SERP (search engine results page) ranking of ‘€˜thin websites’€™ and ‘€˜low quality websites’€™. You should ensure that your website is optimized at all time because Google recently announced that it will no longer announce Google Panda Updates. Previous Google […]

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Google Hits Mozilla with Spam Penalty over User Generated Content

April 30, 2013 admin 0

Mozilla, a non-profit software organization was hit by Google’s manual web spam penalties, as a consequence of letting user-generated content on the sites. Christopher More, web production manager shared the message they had received in Google’s Webmaster forums. It read, “Google has detected user-generated spam on your site. Typically, this kind of spam is found […]

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Optimizing Joomla Websites for Speed, Performance and SEO Success

April 29, 2013 Sarvesh Bagla 6

If you have a Joomla website, optimization is not always easy because chances are that you will have installed many plug ins, templates, and other components and these will affect performance by slowing loading time, but there are several tips that will help you optimize Joomla speed. Why is optimization even required? Because loading time […]

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The Do’s and Dont’s of Social Media Marketing

April 22, 2013 Neha Bawa 0

Every once in a while ‘€“ actually, it’€™s more often than you’€™d think ‘€“ we see a brand teetering on the edge of adopting a new marketing approach. There’€™s cutting edge technology involved, really cool features to incorporate and a huge audience segment gathered in a single space. That’€™s beginning to sound an awful lot […]

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Why is URL Structure Important for SEO?

April 10, 2013 Sarvesh Bagla 0

When you go to a good SEO company, you’re going to get different SEO plans which you can choose amongst. Whichever plan you end up opting for, ensure that it includes optimizing the URL structure because it can have a significant impact on the way your SEO activity is carried out. 1. Follow search-engine friendly […]

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New in Social Media: Klout and Instagram

April 3, 2013 Neha Bawa 1

If you’€™ve seen your Klout score go up recently ‘€“ like in the last couple of days ‘€“ your Instagram account probably has a lot to do with it. The loudest word on the Social Media street right now is Klout’€™s integration with the photo-sharing giant, Instagram; because the website that measures your social influence […]

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