Our 3 Favorite Facebook Campaigns
It’s a big world out there on the Internet, and there’s definitely no dearth of creativity. So, when we sat down to figure out what our favorite Social Media campaigns looked like, we learned very quickly that “Social” is a huge umbrella. By and by, we whittled our search down to Facebook campaigns. First 20, then 10 and finally, many hours of consternation later, we’ve picked our favorite 3.
Our qualifiers? The campaign had to be Indian, had to have engaging and relatable posts and it had to have high rates of engagement. You can put out all the content you want, but if people aren’t talking to you, then something probably smells pretty fishy.
Without further ado, our favorite 3:
1. Oreo India
2.2 million “Likes” and 29,000 people talking about them. Those numbers don’t lie. Even though Oreo owns a huge market share and is a popular global brand, they’re still relatively new to India, where milk and cookies aren’t nearly as popular as rusks and chai.
A scroll down into their timeline shows why they’re so popular.
Easy, accessible language that very closely resembles local vernacular.
Lesson: Find a way to connect with your audience, even if it takes burning the midnight oil.
2. Cadbury Celebrations
Who doesn’t love a good piece of chocolate? I know we do (and if you’re sensing a “sweet” theme here, it’s all by design). Once again, we see brand equity and market share, but it’s the attention to detail, in our opinion, that makes Cadbury Celebrations such a great campaign.
For instance, their posts celebrating the small joys in life.
It’s a theme that repeats frequently and ties a celebration to the smaller occassions we may not associate with chocolate.
Lesson: It’s the little things that matter. And it’s the little things that add up to 1700 Likes and 80 shares.
3. Fenesta Building Systems
And finally, an Indian campaign (not related to food!) that’s taken off very well. Fenesta is very much an Indian brand dealing in high-quality window and door solutions. It’s not a product line you’d typically associate with high engagement and fan-following. But, take a look.
Nearly 51,000 Likes. Post after post, Fenesta sees high engagement numbers with shares, comments and “Likes”.
On the Facebook page, this post has received 130 shares and 766 Likes. Overall, they post relevant content that their audience can relate to and interact with, stay visible with daily updates and use rich, high resolution images to back up the text with. And their numbers are only going to grow.
Lesson: Images are a powerful medium of communication. Don’t forget about them!
Those were our favorites. What have you seen so far that you’ve taken home with you?