Optimize Your Website for Facebook Graph Search
March 2, 2013
Social media networks are now the in thing as far as Internet usage is concerned. The mere mention of Facebook, Twitter, Google+ and others brings you to an understanding of what social media is. The same way you go out of your way looking for friends and groups to join on these networks can also work for business. You can achieve this through social media optimization which involves boosting the public awareness of your company, not necessarily through search engines but through social networks like Facebook and Twitter.
You can also drive traffic by posting regular blog updates and then by providing a link to your Facebook page towards the end of the post. You can use Facebook Connect, for instance, to increase the activity from people who visit your site. If executed well, a Social Media presence can help you engage with your audience and keep conversations going.
To avoid falling back with posting updates, you could hire an SEO company to execute your Social Media plan on your behalf. The company can further enhance visibility by providing RSS feeds, posting photos and videos. The main idea is to ensure that whenever visitors come to your page, they will always find something current.
Social Media can also help you respond to people who may leave negative comments or need to voice their complaints. Very often, the SEO service provider acts as your public relations agent by responding to people’s comments all the time, which you may or may not have the time for, because of your focus on core business operations.
At our end, we’re trying to tune into the ways other companies are using Social Media for their businesses. Share your thoughts with us; what have you done that’s been most effective?