No more Ads on the right side of search results page, confirms Google
February 23, 2016
In a major move by Google, it decided that there would be no more ads on the right side of its desktop search results page. These ads would be confined to the top and bottom of the results page. The company also added that an additional fourth ad would be displayed above the search results for “highly commercial queries.”
This is a multi-dimensional issue as these search results rules weren’t quite uniform. While earlier these ads on the right side of desktop screen had been done away with only in certain parts of the world; this time the step is very uniform and holds for every country and affects all search queries in all languages across the world.
Now the desktop results page would be on par with the mobile search results page that has no ads on the right panel. But this comes with a catch. In case of what Google calls the “highly commercial queries”, there would be a fourth ad which will appear above the search results page. These would include search queries like “car insurance” and “hotels in New York city.”
The company also confirmed that there would be two exceptions for the rule of not displaying ads on the right side of search pages. These include Product listing Ads (PLA) and ads in the Knowledge Panel. “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers”, Google’s official statement explained.