Mobile Search Gaining Momentum: Almost 50% Netizens Using Their Smartphones for Search
October 7, 2016
Google has released a report recently, according to which more than 40% of the netizens are performing their searches using smartphones. The search volume on Google using smartphones is getting historically high. The most popular queries are related to health, parenting, and beauty, etc.
According to another report, more than 80% people use smartphones, whereas more than 65% people use a desktop. The people who only use a smartphone for search are around 28% of the entire population, whereas those who only use a desktop stand at 14%, which is just half of the population that uses only a smartphone.
The study also reveals that “average daily browsing time” of the smartphone users is comparatively higher than the average daily Internet surfing time of the desktop users.
Most of the desktop users are active in the morning hours when they start their work day. Whereas smartphone usage peaks in the afternoon and remains consistent the rest of the day. Daytime usage is mostly dominated by smartphone searches.
So, we can safely conclude that we are now living on a planet where smartphones are dominating the Internet space.
That’s the reason Google emphasizes on reaching out to the smartphone users and warns marketers that failure to do so would result in a significant drop in their audiences.
Google conducted this study in the first quarter of 2016, and surveyed around 12,000 Google users, according to Search Engine Journal.
Further details of the study are available on this PDF document.