SEO,
12 Latest SEO Trends & Tricks for a Better SEO Planning in 2020
Millions of web searches are conducted daily. So what makes your business stand out online?
If you want to improve your site’s SEO, start with these tips and tricks to keep up with the new and latest trends in SEO. Here are 12 latest SEO tricks to boost your SEO rankings in 2020:
1. Optimize for Voice Search
The advent of voice-enabled devices such as Google Assistant, Siri, and Alexa is changing the way we search. It is estimated that 2 in 5 adults perform voice search at least once a day {Location World} while Google claims 50% of all searches will be conducted by voice by 2020. Voice searches tend to be longer than keyboard searches, use conversational keywords, and are likely to be framed as questions. Optimising your site to leverage voice search as a trend makes sense – your SEO should concentrate on using long-tail keywords, creating content in the form of FAQs and how-to’s, as well as optimise for local search.
2. Optimize for Featured Snippets & Other Google SERP Features
It is imperative to optimise for changing Google search features such as the featured snippet {a summary of an answer to a user’s query}. Being featured on the top of the SERPs as an answer box means getting additional valuable exposure and a rise in organic traffic. Research suggests that long-tail keywords, question-type queries, and targeting informational intent tend be more “snippable”content. Studying featured snippets for your competitors as well as user query behavior can give lots of potential content ideas. Keeping content tight and concise and using headers to break up steps and lists helps optimise for featured snippets too.
3. Website Page Speed
Page speed times impact website rankings – Investing in technical SEO to make your website faster and simpler is rewarded by search engines and ensures a better user experience. Websites can be slow due to a number of factors – heavy images, too many ads, unoptimised for different browsers, non-responsiveness for mobile etc. Use tools such as page speed insights, webpage test, and Yslow to gain insight into improving site speed.
4. MICROFORMATS / SCHEMA
Microformats are small HTML patterns that are a type of structured markup. They indicate to search engines the kind of data it is or what your content is about – leading to improved organic listings and click-through rates. Google uses microformats as labels or tags typically as “rich snippets”, in order to display content beyond the URL, title and description of the page. A good example is a shop listing showing up in response to a search query with a rich snippet – indicating shop timings, address, and ratings. As a searcher, it is much more attractive to click on something richer and fuller rather than one without these additional pieces of information.
5. Seamless user experience
SEO is all about seamless user experience – gaining customers with intent and directing users to their desired information and destination as quickly and smoothly as possible. Understanding your audience and user intent is important – Google rewards websites that enhance the user’s journey. Invest in site responsiveness, simplicity, and readability as well as creating content for the user. A well structured website and easy navigation are useful for both users and search engines. Blend SEO and UX through quality content, optimisation of text and images, appealing visual design and clear CTAs.
6. Mobile Marketing Is Major
It’s 2016. It’s about time you take mobile use into consideration with your marketing campaign. With a large number of web users accessing social media and web pages through mobile devices like smartphones and tablets, it’s time you should optimize your efforts, so they can be effectively viewed and used through these mobile devices. Make sure your site and all landing pages can be easily accessed with a mobile device. Also, make sure that the loading time for these pages doesn’t turn away your mobile users. While patience is already limited, these handheld devices encourage even faster routing and loading, and when something is going to slow users are more than ready to exit and look elsewhere for their purchasing needs. Look at all aspects of your marketing campaign when looking to improve efforts for mobile users.
7. Social Media Makes An Upgrade
With updates in SEO searches, your social-media accounts and posts on these outlets will now perform better in search engines. Now, when your write posts to publish on these social networking sites, keep in mind the new uses for SEO rating improvement, and try to compose posts with quality content, keywords and attention grabbing parts. These are the types of social media posts that will perform best in search engines.
8. Location, Location, Location
GPS services have a lot more to do now than to just help give us driving directions. They can help marketers like you target the leads you want and find the SEO ratings you’re looking for. Depending on the region you are marketing for, it can help you reach the leads you want to bring up your ratings. It will also help you find the best keywords and strategies to improve your local SEO, which can help you gain attention in your area, and around the web.
9. Work On App Store Improvement
If your business has its own app, a way to improve search engine results is through the App Store Optimization. If you can work to improve the in-app functions and gain visibility on the App Store, it will simultaneously improve your SEO rankings. To do this, work to make your app stand out, and make it unique enough to be a desirable and necessary app that users will be likely to download.
10. Add More Videos To Your Marketing Campaign
Videos are a great way to attract leads with engaging clips. But with more videos posted on your site and on social media pages, you can receive more attention on search engines. Search Engine Rating Pages take into consideration the amount of content and the different kinds of content posted, such as videos. Based on these rankings, your SEO can see major improvements with the videos you continue to post.
11. Keep Linking It Up
Some things go out of style easily, but link building for SEO improvement is not one of them. In fact, link building is as important and crucial as ever. But the key to building links that will boost SEO is to focus on creating quality partnerships and links and worry less about the number of links you create. One quality link will perform much better than a dozen ineffective links. Spend your time focusing on the links that matter.
12. Content A Major Priority, As Always
We have all heard the cliché in digital marketing, that “content is King.” But is it still a cliché if its true? While so much continues to change and improve in the online marketing world, some things remain constant, just like quality content. Well-written content will always help your site gain visibility online, and will aid to your complete reputation. With easy to read, knowledgeable and interesting content, your business is sure to attract the attention of leads, and keep the ones with real potential around long enough to gain some sales. Ultimately, your content can make or break your SEO ratings. So keep up the quality content and you’ll see improvement in your SEO ratings.
Keep up-to-date with the latest SEO trends to improve your search engine rankings. To sum it up, focus on your mobile marketing campaign, improve all the different types of content on your site and on your social media pages and keep up the quality of your efforts to boost your SEO. Your business can be greatly be improved with higher rankings, but it could also be destroyed with poor ratings in search engines, so ensure that your SEO efforts are a priority in your marketing campaign.
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