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Jelly Re-launch: Another Attempt at Making Social Search QnA Style
April 30, 2016
Kanika Kanojia
Jelly has been re-launched and the Q&A app has been given a renewed life. The social search engine which was originally introduced in 2014 had not been accepted as widely as was being anticipated. This is why it was recalled so that makers could make adequate changes and reintroduce an updated version. The site has now returned with improvement in the QnA app which is designed to do a better job of answering questions with more precision.
There has been much talk and effort to allow search engines to custom fit answers and solutions to those that fit the actual question. A lot of coherence and logic is required to answer questions in this manner where human tendencies are adapted by a technology to improve upon answers.
Jelly founder (and Twitter co-founder) Biz Stone sees Jelly, “as the marriage of technology and human altruism. The average person likely has several if not a dozen or more ordinary questions every day. Think about the time you spend “searching” each day. Those minutes easily turn into hours. Jelly gives you your time back. Enter your question, and then return to your life. In its early phase, it may take minutes for Jelly to get you an answer, but Jelly is doing the work.”
The algorithm has been worked upon to better match queries to Jelly members who are more capable of answering the questions. Such a decision about curation of content has also been made to eliminate the use of AI and chat bots who contradict the idea of a more human search.
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