Increase Conversion Rate of Your Website With These 6 Tips
Did you realize that over 70 percent of consumers research a business online before buying their products/services? Having a great online presence for your business is the only way to increase the number of leads you receive. A vital part of establishing this presence is getting a functional and informative website constructed.
The main goal you should have with your website is driving traffic to it. The more traffic you can drive to the website, the easier it will be to increase revenue. Are you looking for a way to improve your website’s conversion rate? If so, check out these helpful tips.
6 Ways to Improve Your Website Conversion Rate:
Using Chatbot Technology is Beneficial
When visiting your website for the first time, a potential customer may have a few questions about the products/services you offer. If this visit takes place after normal business hours, you may lose this sales lead due to a lack of information. The best way to avoid this problem altogether is by using the power of chatbot technology.
Chatbots use the power of artificial intelligence to answer the questions a consumer may have. All you need to do to get this chatbot working is to put answers to frequently asked questions into its database. With this technology, you can inform potential customers and improve your conversion rate. Allowing IT professionals to help with the selection and implementation of this technology is important. Check out the live chat software solutions compared in this article to see which one works for your needs.
A Simple Website Layout
Some business owners have a habit of making their websites overly complicated. While having modern design elements on your website is a good idea, too much clutter can lead to confusion. This is why you need to focus on making your website simple and engaging.
Additional Read: How Conversion Rate Optimization Works
Instead of trying to handle the web design process on your own, hire experienced professionals to lend a hand. An experienced web designer will be able to provide you with the guidance needed to choose the best look for your new website. They can also make sure the new website is both functional and secure. The money paid to these professionals will be worth it considering the results they can provide.
Provide Social Proof
Online reviews are something most consumers will look at when trying to vet a business. Providing social proof on your website can help you establish instant trust with a potential customer. If a potential customer trusts what you are telling them, they are more likely to invest in the products/services you offer.
Showcasing the positive reviews current customers have written can help you increase conversion rates in no time. Reaching out to loyal customers for these reviews will be hard at first. However, most people will have no problem writing a positive review for a business that has provided them with excellent customer service.
Videos are a Must
As you start to layout your website’s homepage, you need to think about using different types of media to reach potential customers. Using videos to inform and entertain visitors to your website is a must. Most consumers prefer videos over long pages of text. These videos can also be used to advertise your products and services on YouTube. With a bit of professional help, getting a great looking video produced will be a breeze.
Using Heat Maps is Imperative
As an entrepreneur, you have to use technology to find out more about your ideal customer and what they want. Without this information, you will have a hard time increasing the conversion rate of your website has. When trying to figure out where visitors to your website are gravitating to, using heat maps is a great idea. This technology provides you with a breakdown of the most visited pages on your website.
Not only can this information show you where improvements need to be made, but it can also give you a glimpse into the mind of modern consumers. If you see a particular page is performing poorly on a consistent basis, then changing it up is essential. Ignoring this information will only lead to conversion problems in the future. Consulting with a web design professional is crucial when trying to figure out how to alter a poorly performing webpage.
Contact Forms and Calls to Action
Gathering information from the visitors of your website is a crucial component of a successful marketing strategy. Making it easy for visitors to provide their email address and other contact information should be one of your top concerns. This is why you need to routinely audit and change your contact forms if needed.
You will also need to take a look at your website content to ensure there are effective calls to action. By including a call to action on each page, you can give a consumer an idea of what action they need to take next. It may take a few tries and some A/B testing to figure out what type of call to action appeals to your core demographic. A content marketing professional can provide you with some guidance when it comes to crafting these calls to action.
Hire Professionals to Help You Out
The best way to ensure your website is fully optimized for lead conversion success is by hiring marketing professionals. These professionals will have no problem auditing your website and fixing any problems they find.