How is Social Media Changing the Business of Branding? [With Infographic]
The power of social media marketing cannot be underestimated in today’s day and age. Starting from a small-scale business venture to a full- scale corporate entity, each and very enterprise is using social media optimization(SMO) as a key marketing tool to promote themselves online, and rightly so. Online reputation management via SMO is quite literally the need of the hour and if a business has not anticipated that, it is a gaping hole in their business development strategy.
In recent years, social media marketing has changed the face of branding in many ways. One of the biggest factors that encourage the popularity of a social media platform is the lion share of connections available to businesses in order to spread the word. In other words, as part of their online reputation management, companies are using social media to position themselves in the mind of the consumer and also offer insights into the core values, benefits and advantages of the enterprise.
By making the use of social media optimization, companies are able to put forward exactly the face that they want and build on their credibility and reputation. Social media also impacts branding via the fact that it gives the business the opportunity of repeat exposure. By talking about their products and services again and again, they are able to create a more lasting and permanent impression on the mind of the consumer.
Additional Read: Advantages and Disadvantages of Social Media
One of the biggest revolutions that social media has brought about in terms of branding is the increase in direct engagement with the consumer. Consumers are now interacting more and more with brands via social media platforms and in a lot of cases also fueling their campaigns. This direct interaction also means direct feedback, extremely valuable to any company is being provided. In addition to this more and more businesses are sourcing user-generated content to help fuel their own campaigns.
Social media goes a long way in creating the required buzz about a brand and in providing outlets via connections and followers for spreading marketing campaigns across sections and areas that is absolutely beyond the realm of traditional marketing. It’s content going viral that we all long for as marketers!
Additional Read: A Complete Social Media Marketing Guide
Furthermore, it’s a well-researched fact that everyday social media is influencing more and more consumers when it comes to making purchases. Bearing that in mind, branding extensively and correctly via these platforms has become extremely essential. This strategy is important both for retaining current customers as well as attracting new ones.
In a lot of ways, SMO has altered the sales funnel. The traditional sales and marketing methodology has been replaced by an interconnected web of interests, clickthroughs and brand awareness that is being fueled by social media.
In a lot of ways social media also gives a business the opportunity to be vocal about their expertise and establish authority in their field. It helps create a voice that is interactive, engaging and extremely powerful at the same time.
And give us a call if you need help making sense of this constantly evolving and elusive platform. While we’re growing with it, we can definitely help you get started and catch up!
Social Media Comparison – Instagram vs Facebook vs Twitter vs Snapchat