Find the Hidden Treasure of Internet Marketing from these Famous Blog Posts
November 26, 2016
Sarvesh Bagla
I love the ending of years. It’s time you take to reflect on all that was, all that could have been and all that definitely will be.
And it’s no different for marketers.
From content to social marketing and everything else in between, we’ve lived through another year of dynamic changes that have kept us on our toes, constantly.
We’ve survived algorithm updates and a whole year of trends and forecasts and the only lesson that never goes away is simply this: focusing on what clients and customers want is all that matters. Everything else is just details.
While we were (okay, I was) being reflective, I figured I’d delve into our blog and see which of our posts connected the most with people. Based on what I’ve seen, there are definitely clear trends here that are reflective of the year that just passed, which I’m going to discuss below.
In the meantime, the clear front-runners that emerged are SEO, Social Media and Web Design.
Learn Lessons from these Most Popular Blog Posts
So, get the hidden treasure of Internet Marketing from our most popular blog posts and what they say about market trends.
Search Engine Optimization
2016 was a year when a lot of webmasters saw this notification arrive in their inboxes:
Removing unnatural links is a tedious and painstaking but a very rewarding process when you get to the light at the end of the dark-rankings tunnel.
And the process is just as relevant today, especially for websites still struggling to understand why they can’t seem to pull themselves up.
If Hummingbird and semantic search updates have taught us anything, it’s that we can’t afford to ignore local searches and local customers.
While some of these factors seem like they can be attributed – the NAP, for instance – to common sense, you’d be surprised by how often we see most or all of these overlooked. It’s why we’ve put together a handy-dandy local SEO checklist.
Print it out, stick it to your cubicle, book mark the post, share it with your networks – do whatever you need to do as long as you keep making sure you don’t skimp on the details.
Web Design
I can’t tell you how much we love lists at Techmagnate. Honestly, I have no words. ‘Cause we just can’t get enough of them.
From planning to layout/design to considering usability, web optimization standards and right down to the content that needs to be placed on the site, a designers work is never done.
It’s a good thing we put the list together, eh? Who’s laughing now?
Everyone repeat after me: Responsive is good! Broken code is bad! High bounce rates are bad!
You’ve said it out loud? Good. Now go read the post.
Search Marketing
You’re a small business and you’ve invested a lot of money into making sure you reach your audience, digitally, in every way and every place they spend time. You’ve written the posts, optimized them, designed the graphics, networked on social media – the whole gamut. But are you actually getting the returns you want and deserve?
Monitoring metrics isn’t just for the enterprise.
Read the post to see how you, as a small business owner, can begin to reap maximum returns on your marketing spends.
Social Media
There’s gotta be a better reason for using social media other than “everyone’s doing it.”
With so many brands taking the “kitchen-sink” approach to social media and so many consumers (and social channels!) blocking out blatantly promotional content, how do you use this amorphous giant to generate valuable leads?
Yep. You know it. You’ve gotta read the post.
Along the same lines as the post above, we put our thoughts together for how you can increase your reach, responses and success rates on social media.
Insights for Internet Marketing
If there’s anything the popularity of these internet marketing blog posts has shown me, it’s that, as marketers, we need to remind ourselves to zoom out and look at what truly matters.
While they may stand apart from one another as digital media services and niches, SEO, Web Design, Social Media and Search Marketing need to function as in an interdisciplinary manner for brands to reap the highest benefits from each area.
I hope you’ve had a great year and that you’ve found the post to be useful. Do share it and leave your comments to share your thoughts with us.
We’ll see you in the new year!