Google’s Latest Penguin Update: Would it Help or Hurt?
September 30, 2016 Nashaat Quadri
Unlike previous Penguin Updates, this one is a bit different and is normally much fairer than its previous versions. As you might be aware that last week a major Penguin Update was rolled out by Google namely Google 4.0 algorithm update. There are major facts you must know about this update.
Penguin is now Google’s core algorithm
The first one is that it’s now a part of Google’s core algorithm, which means Google is not in a mood to forgive sites using black hat link schemes to trick Google to get higher rankings.
Gets updated in real time
With Penguin data getting refreshed in real time, there is no need to worry about or wait for months to take some corrective measure, in case your site has been penalized.
The corrective measure will be noticed as soon as the affected page is crawled by Google bots the next time.
Affects only the concerned web page
Another good thing about latest Penguin Update is that it affects only the offending page and not the entire website. So, remove the spammy links as soon as you feel your site has been penalized because of Penguin.
In this scenario, even a fresh site can have a better ranking, if its competitors are anyhow penalized by Penguin. If you place great content with relevant links, it will be rewarded instantly. Google is using artificial intelligence to evaluate the quality of links. So, if something goes wrong when you are running some seasonal or festive promotional campaign such as Diwali or Holi Bonanza, a few spammy links placed by your SEO team can be forgiven by Google, but this would not be the case the rest of the year.
Is it good or bad?
In a way, the latest Penguin update is a good news for SEO community. You don’t need to wait for months to get your SEO mistakes fixed; it will now get updated the same day. Similarly, Google is also likely to punish you instantly, if you use any black hat strategies. Furthermore, your SEO mistakes are not going to affect the ranking of the whole site; it will just affect the ranking of the concerned page.
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