Google Will No Longer Announce Updates
April 22, 2013
Google Panda updates are basically changes to Google’s search results ranking algorithm meant to lower the SERP (search engine results page) ranking of ‘thin websites’ and ‘low quality websites’. You should ensure that your website is optimized at all time because Google recently announced that it will no longer announce Google Panda Updates.
Previous Google Panda iterations were released and announced manually, but Matt Cutts, at SMX West, recently hinted that this will no longer be the case. He explained that the algorithm change will no longer be as discernible or as abrupt as it has been for the past few years given the search engine has incorporated the changes into the indexing process for gradual rolling out instead of manually pushing them out.
SEO experts and analysts believe that this is certainly the last official confirmation and announcement notice. These updates will no longer fall under the ‘refreshes’ category. Google states that the updates will be more regular and less disruptive to businesses.
Google Panda and Google Penguin updates have been SEO game changers. They have altered the way we value natural link building and quality content. With the new development, you can no longer work to get around the updates. Google was notoriously discreet about previous updates, but it will now be even harder to see the updates and you have no option but to internalize the meaning of these changes.
If you’re losing traffic, but not sure why, you could have been penalized by Google. You should hire a top SEO company like Techmagnate to do a comprehensive audit to identify and fix any issues.