Internet Marketing, SEO,
Google Warning: Low Quality Guest Blogging Calls For Penalty
January 27, 2014
Have you been getting a lot of guest blogs offered for your website lately? Or have you been predominantly focusing on getting guest posting services for your site? If yes, then you should be mindful of the latest that Matt Cutts has to say about the affair.
Cutts, annoyingly put forth huge displeasure with the way guest blogging was being attempted for. He was quoted saying “If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.” While most professionals in this field may take this as a no-no to guest blogging, it’s actually a disclaimer. Let’s try to understand what compelled Cutts to vent out this rage.
It was observed that most of the guest blogs that were being aired were of low-quality. Rewritten or spun content with out-of-the-place, keyword-stuffed anchor texts and a whole lot of spelling and grammatical errors. Unable to attract comments and interactions, these were only being populated for the sake of creating backlinks. While quality posts were evident in their ability to attract interactions supported by a validated author bio and one or more editorial links to it, these low quality guest posts were aimed at a single client with a singular link to the particular clients products. This was a clear indication that such guest blogs were a mere aim to build additional links to a particular site.
The Impact on Google:
Google, in 2012 had made $52.2 billion out of which 96% were generated from ads runs on its search pages. In 2013 however, it was observed that 67.3% of its revenues were generated from its search results. This is sufficient stats to gauge the importance of search result quality for Google. After all, Google is all about search and compromising with the quality of search results is definitely something that the giant would not tolerate.
Low quality guest blogging is what is a threat to Google’s quality of service and products. The search giant’s ulterior motive is to provide users will quality rich content and guest blogging being done as a means to create links, was only demeaning the values for which Google is known for.
The Analysis of Matt’s Statements:
While Matt stated that guest blogging should probably be stopped; he also mentioned that, if this process was being used as a practice to gain links, it would not be tolerable. Therefore, this clearly proves that guest blogging has not been put a complete end to. Guest blogging has benefits that go way beyond SEO and Google. Advertisements and content marketing has been around since the early 1990s when it was done through the direct mail service! When Matt said “I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.”, what he essentially meant was that quality guest blogging is something that is always welcomed with opened arms by Google because that serves as a value addition to the quality of Google’s searches. In the case of link building however, the quality issue has been persistent. In fact, all the hype with guest blogging is only because quality is trying to be substituted with quantity.
It’s clear. Google is not out-casting guest blogging. It would be mere foolishness to do so because subscribing to blogs or getting blogs written by eminent and validated authors is a means to get across high value and informative content to users; something that readers would love to read and be compelled to act upon. Matt’s motive behind this update is to discourage protocols being bent to one’s own advantage at the cost of the end user’s experience. So if you have been considering subscribing for guest blogging, ensure that its high quality content that you have to showcase. Unless you want your website to be rendered spam!
Do you think the argument of quality over quantity is justified? What practices have you adopted for your link building strategies? Have you been victim to the malicious practice too? Share your thoughts and experiences with us.