Google Update: Penguin 2.0
May 23, 2013
It’s the fourth release or update to Google’s Penguin algorithm (which is really just 2.0 reupholstered), which, according to the search giant, should be more effective in blocking/stopping spam from showing up in search results.
Matt Cutts, the head of Google’s Webspam team, released a video today announcing the gradual roll-out of the new Penguin update, and made it very clear that they’ll be going after spammers in a big way. The update attempts to target business and webmasters with a focus on end users.
Here’s what you can expect.
For Our Clients
At Google’s end, the emphasis to create compelling and shareable content is stronger than ever. As a business/service provider trying to hit first page rankings, you need to be very careful about not teaming up for spam link-exchanges.
As a service provider, if you haven’t begun to think along the lines of content marketing, you must now. To strengthen your content strategy, think about diversifying your content offerings to include:
- Relevant images
- Videos, if applicable
- eBooks, and
- Case studies and whitepapers
The idea is, still, to stay as appealing and engaging as you possibly can for your audience and to leave them with something to think about.
On the more technical side, you should know that any advertorials (paid ads) will not be instrumental in floating page rank.
If you’ve stayed within the white-hat fence with your SEO operations, you have nothing to worry about. However, the only caveat here is that you will see a temporary fluctuation in your rankings, which will settle down.
Watch the video from Matt Cutts here.
If you’re a webmaster, you can look forward to:
- Better communication from Google regarding updates ,
- More sophisticated link analysis,
- Better detection of and control over hack sites,
- And improvements on host clustering and host-crowding.
Overall, webmasters can expect more concrete details from Google to help them diagnose site issues.
If you’re wondering how to navigate through any upcoming changes or how the Penguin updates will impact your site rankings or if you want to recover from Google Penguin update, give us a call and we’ll be glad to help you out.
Read also How to Recover from Google Phantom 2 Update