Google Text Ads To Now Expand Without Losing Ad Copy
April 27, 2016
Google has begun experimenting with a number of different formats for their text ads. This move has come up right on the heels of Google decision to remove on all right hand side text ads. The new format for dubbed expanded text ads will feature longer headlines.
While, the current norm is to have headlines that include the first line of the description and hide the rest, with the right side ads gone, Google has begun to change the formatting and include the entire copy.
This way you no longer have to sacrifice on the copy. The difference is touted as being, “The big difference in this test is that the text ads will feature a double (extended) headline and the full 70-character count of description copy. Advertisers get to have their cake and eat it, too.”
Display URL format changes
The other change with this format is the display URL formatting. Advertisers will be able to create up to two paths or directories to the domain name.
“In the screen shot above, for example, the advertiser would have entered two paths as “/NewYorkCity” and “/Budget.””
Reports suggest that there will be a new box to enter the second headline. However, the test is being carried out in closed beta and Google is yet to announce anything officially.
Read also Visual Sitelinks Extension by Google in Mobile Search Ads