Internet Marketing, News,
Google Steps Up to Ascertain the Credibility of Stories Published On Google News
October 21, 2016
“Fact Check” labels are now being introduced by Google to make it easier for the searchers to ascertain the credibility of stories and news online. The label has been added to the existing list of labels in Google News such as Opinion, In-Depth, Highly-Cited, Wikipedia, and Local Source, etc.
[Note: You can see the "fact check" tag in the featured image above, next to the news with the headline as, "Pregnant Women and Passports for the NHS". ]
If you have already fact-checked your article, a “Fact Check” label would appear next to your story. But, here is a catch. Google is not going to conduct fact checking either manually or using some kind of a software. It’s the publisher or the author, who is supposed to fact check their post and add the label subsequently.
A fact check label can be added using some schema markup called ClaimReview. However, Google is still not very much comfortable with the idea. According to them, there are certain round-up stories where you need multiple fact checks that too in a single post. In that case, publishers are required to add this markup wherever applicable.
In its support document, Google has shared a strict set of criteria, in order to prevent the practice of fact check labeling from being abused. If Google comes to know that ClaimReview markup being used by the news publishers is not matching its set of rules, Google will either ignore the markup or remove the site altogether from Google News.
So far, Google News’ fact check label is launched only in US and UK.
Image Source: Google Blog
Google Visual Sitelinks Extension by Google in Mobile Search Ads
Latest SEO Techniques and Strategies for 2017