Google Shares Useful Consumer Insights Just Before 2016 Holiday Shopping Season
October 20, 2016
The year of “SuperShopper”, as Google dubs the ongoing year, hints towards the fact that Google is going to take some serious steps to help the new generation of online shoppers across the globe. It’s a sizeable chunk of the population and a global leader of Internet searches can’t afford to ignore them.
Google has released some valuable data to target this army of online shoppers the forthcoming holiday season.
Making informed decisions rather than sticking with brand loyalty
According to a Google survey, product research by mobile users has become so instrumental in making a buying decision that around 75% people are found changing their initial decision after conducting the product research online.
Mobile phones taking the center stage
Mobile plays a crucial role in online shopping. If it’s not for shopping directly, mobile users are actively performing product research using their devices.
Improved store visits
Store footfalls are also increasing as a result of product research conducted on mobile phones. According to the survey by Google, around 75% people are likely to visit a brick and mortar store within 24 hours of looking for a product online. This is good news for marketing managers, though only 28% such people actually end up buying the product. However, in terms of overall results, this figure is huge. Now, much depends on the customer experience at the store and the efforts employed by the in-house sales staff there.
See also Latest SEO NEWS and Updates
Quality on top
Marketers shouldn’t be under the wrong assumption that everybody is a deal seeker and that’s probably the blunder many marketers make. The Google data reveals that the searches with the terms “best” outnumbered the searches with terms like “cheap” or “discount” etc. and the ratio of these searches is a whopping 70:30.
The takeaway is — People are looking for quality products online.
Major shopping seasons in North America
The highest conversion rate was observed during the autumn from November to Mid-December before people leave for Christmas and New Year vacations. Black Friday and Cyber Monday also witnessed an optimized conversion rate.
Read also Google Visual Sitelinks Extension by Google in Mobile Search Ads