Google Rolls Out the New Mobile-Friendly Update

May 13, 2016 Kanika Kanojia 0

Google has launched the full version of mobile-friendly algorithm’s update. As confirmed by John Mueller on Twitter, the algorithm has been launched fully and is live in the mobile Google search results.

According to SEO professionals, this isn’t related to tools saying there is an update because those tools primarily check desktop-only results, including Mozcast. This means that the mobile-friendly algorithm impacts mobile results only whereas these tools only track desktop.

This development may make it possible for mobile-friendly pages to rank a bit higher.

Here are two more relevant points from the announcement made in March-2016:

(1) “If you’ve already made your site mobile-friendly, you will not be impacted by this update.” Will you not benefit more from this update if they are boosting the signal? Or maybe the change will only have a negative impact on pages that are not mobile friendly?

(2) “The intent of the search query is still a very strong signal – so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.” So non-mobile friendly pages can and will still rank, if the query deserves it.

Did the mobile versions of your site show any signs of change in traffic?

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