Google Pushes More Changes for Optimized Content
August 1, 2013
In another change to their guidelines, Google has updated the Link Schemes section of their Webmaster Guidelines to warn against large-scale postings. Moving forward, guest posts, articles, press releases and any other advertorials can no longer be heavily optimized with keyword-rich anchor text links.
Any large-scale posts distributed merely to build links without a strong focus on relevance or quality might result in penalization from Google. The short version is, if you’ve got nothing to add to the conversation, then don’t force it.
The most significant impact seems to be on the anchor text in press releases distributed on third-party sites. According to Google, ‘Links with optimized anchor text in articles or press releases distributed on other sites’ will be a direct violation of their guidelines because all press releases will be treated as advertorials. The caveat against being penalized is to add ‘nofollow’ to all links embedded in PR’s.
For Our Clients: Changes at Techmagnate
In accordance with these new guidelines, we will be implementing the following changes for our clients. Beginning immediately, you will see the following changes to your work plans and projects:
- 1 article to 1 site only with anchor text variation.
- All press releases will link to naked URL’s instead of optimized anchor text. In the even we link to anchor text, they’ll all be ‘nofollow’ to stop the passing of ‘link juice’.
We realize the immediacy of these changes will be a cause of concern to you. Please contact us with any questions you might have and we’ll be sure to respond right away.
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