Google Plus’ Impact on SEO
September 26, 2012
Sarvesh Bagla
The efforts to launch Google Plus as a social networking site at par with Facebook may not have succeeded, but it has worked hugely in favour of SEO companies. Google uses complex algorithms like Penguin and Panda to decide on all sorts of data; and the social media marketing technique employed for Google Plus has impacted the SEO businesses massively.
The one major way of social media activity affecting SEO is the personalization of experience. Initially search results were based on location and previous activity. But now, if any information is within your Google Plus connection ‘ be it a blog, post, photographs, videos ‘ it will show in your search. You shall also have access to such information if any person among your connections performs such activity. Such is the power of social media marketing and we at Techmagnate help you get the best of it.
Apart from this, SEO companies have also been directly impacted by Google Plus. Google uses all sorts of data to rank a site, especially interaction, time spent on the site, deeper clicking etc. The SMO activity helps to provide a hundredfold increased data.
One thing is definitely certain; with Google’s advent into the social space, the lines between search and social are decidedly going to get blurry. It’ll be worth the wait to see how it all unfolds.