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Google Penalizes a Host of Websites for Unnatural Outbound Links
April 12, 2016 Kanika Kanojia
Over the weekend, Google has issued penalties related to unnatural outbound links to a large number of websites.
“Unnatural outbound links from domain goes here violate Google Webmaster Guidelines.”
Below is the snapshot of one of the notices posted by webmaster:
This notice warns you that your website is linking outwards to other web sites in a way that Google finds to be against their guidelines.
You may read this Google help article to understand better:
If you see this message on the Manual Actions page, it means that Google has detected a pattern of unnatural artificial, deceptive, or manipulative outbound links. Buying links or participating in link schemes in order to manipulate Page Rank is a violation of Google’s Webmaster Guidelines.
See also Unnatural Outbound Links Penalty Removal- A Case Study
As a result, Google has applied a manual spam action to the affected portions of your site. Actions that affect your whole site are listed under Site-wide matches. Actions that affect only part of your site and/or some incoming links to your site are listed under Partial matches.
Here is a quote from one of the manual actions received over the weekend:
Google has detected a pattern of links from your site to other sites that is either unnatural or irrelevant. This pattern attempts to artificial boost other sites’ ranking in Google Search results. Such unnatural ranking would cause search results to show preferences for results not relevant to the user’s actual query. It also violates Google Webmaster Guidelines. Therefore, we are discounting the trust in links on your site. This manual spam action has been applied to domain.com. To fix this, remove the unnatural links on your site and file a Google reconsideration request. After we determine that you have complied with our guidelines, we will remove this manual action.
Though, this penalty may not lead to a drop in rankings. Still, it is important to get this penalty removed as Google won’t allow any of these sites to pass any Page Rank or value to other sites.