Google: Bandwidth is Not Relevant as a Ranking Signal
April 26, 2016
Given the spate of discussions about the effect of connection speed on a website’s ranking; Google’s Paul Haahr tweeted and clarified that Google doesn’t have a bandwidth ranking signal.
Here’s a snapshot of the said Twitter conversation:
Google has added features like AMP to increase page-loading speed. This is especially useful when the user is trying to access it on a poor connection. Further, it is true that Google crawls your site better if the pages are returned faster. But, all this has nothing to do with bandwidth, which is related to server connections and source usage. It is controlled by the servers CDN location, and/or Cloud base of shared hosting users.
So, the point to remember here is that when it comes to speed, Google only cares about how quickly your site loads and nothing else.
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