Google Analytics 360 Suite to Replace Google Analytics Premium Platform
March 16, 2016
So, you must have noticed the new section on the Google Analytics Homepage. It shows Google Analytics 360 Suite for enterprise marketers. According to the picture caption, “it is a set of integrated data and marketing analytic products, designed specifically for the Enterprise SEO experts.”
Though there has been no official announcement as of now, it seems clear that Google is replacing their Analytics Premium platform with Google Analytics 360 Suite.
This move is likely to be a part of Google’s mission to facilitate understanding consumer behaviour better, getting the right insights, and then providing people with more engaging brand experiences.