Facebook Updates Newsfeed, To Filter Undesirable Links
Yesterday, Facebook announced on their blog forum ‘newsroom’, that they are making some improvements to minimize the stories on the news feed which are reported to be spammy and undesirable. According to Erich Owens and Chris Turitzin, “Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.”|
The update focuses on three broad categories of this type of feed spam behavior.
“Like-baiting” is when a post in the newsfeed asks the users to “Like,” “Share,” or “Comment” on content that is irrelevant to their needs, effectively creating spam. Page administrators do this to gain more visibility and it will create a network chain. This works as a “call-to-action” for the users who do it just because the posts ask them to do it. The users in these cases do not contemplate on their tastes or choices.
Erich Owens and Chris Turitzin, further add “However, when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares.” This results to undesirable content on facebook lowering its Quotient of fun.
The Trending Content: Falsely Hyped or genuinely Interesting?
If one sits on Facebook on an average of 2 hours every day, there is a chance that he will see some contents he had already seen a while ago, and that too are uploaded by the same Page or People, again and again. So it’s obvious, that if one finds the content again, its relevance would decrease considerably. Moreover, the users might get irritated by seeing the content being repeated again and again by the pages, which doesn’t have much new content to offer. Facebook is trying to monitor and screen such content. They are improving their News Feed to make these pages less relevant after the pattern repeats itself.
Broken or spammy links
Sometimes some pages which are created to spam on the News Feeds of the subscribers, put catchy language and graphics, to lure more people to click their pages, which has been disguised falsely as another page, while it is full of ads or broken links. Stories vary from ad stuffed sites disguised as photo albums, Broken links veiled as Blog-posts etc.
Facebook has devised a new algorithm where by measuring the frequency ratio of people visiting the sites and the people “Liking” or “Sharing” them. The new Update makes sure that it checks News Feed to minimize the cases of Spammy links, and while they were testing, they saw a 5% increase in people who had started trusting sites which redirected them outside Facebook. This Increase is a big leap in regards to the News Feed and is progressive for Organic Growth. It is also become much convenient and trusted for the users who can now trust foreign websites, and it will also enhance the visibility of Facebook Marketing for companies.
Additional Read: Instant Articles on Facebook