Dynamic Search Ads: How to Create Dynamic Search Ads and Best Practices
April 24, 2017
What are Dynamic Search Ads?
Dynamic Search Ads are the easiest way to reach potential customers searching for exactly what you offer on Google. They use your website content to target ads, complementing keyword-based campaigns and ensuring relevance. Without Dynamic Search Ads, well-managed Google Ads accounts may miss relevant searches or face delays in adapting to changes on your website. (source- Google)
Increasing traffic is vital to the growth of any profit-conscious web-based enterprise. Headlines and landing pages are generated automatically, saving time and keeping ads up to date. With the help of Dynamic Search Ads from the best PPC Company in India, online businesses with digital marketing can garner sizeable revenues by integrating suitable dynamic search ad campaigns to boost their profitability.
Dynamic Search Ads Best Practices
Following all required Dynamic Search Ads best practices, Dynamic Search Ads can become one of the easiest and most effective ways of targeting web-based customers with precision. They utilize Google’s organic web crawling tool, which basically uses under Search Engine Optimization services, combined with a business website’s content to target prospective consumers searching for exactly what your website offers. When a search query is entered, Google automatically matches the search phrase to a suitable corresponding page or category in your website then generates the ad headline and the URL for the landing page to that web page.
Who should use Dynamic Search Ads (DSA)?
Dynamic Search Ads (DSA) integrate Cost per Click (CPC) strategy to expand a web-hosted enterprise’s income by targeting only those searches that will most certainly be converted to customers. Since, Dynamic Search Ads (DSA) generation is based on correspondence of dynamic search terms with website content, Dynamic Search Ads (DSA) are most suitable for enterprises whose websites have exponential yet relevant content. The most profitable beneficiaries of Dynamic Search Ads (DSA) include:
- Businesses that are exploring new markets
- Seasonal service/product lines
- Complex businesses (multi-product/service enterprises)
How to Create Dynamic Search Ads?
Follow these steps to create an ideal Dynamic Search Ads Campaign:
Phase 1 of Creating Dynamic Search Ads: Campaign Settings
Step 1: Start by selecting the Dynamic option as the Ad group type. This is the default option.
Step 2: Name your dynamic ad group. This will help you identify it later on.
Step 3: Decide how you want to target your ads. There are a few options to choose from:
- Landing pages from your standard ad groups category: This option targets all webpages that you’re currently running search ads against. It’s a good option if you’re new to Dynamic Search Ads and want to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns.
- Other categories: This option targets sets of landing pages organized by theme. You can decide which sets of pages to target, how to group similar pages, and the level of granularity. This option is more advanced and requires more setup, but it can be more effective in the long run.
- URL_Equals: This option targets specific URLs. It’s a simple way to target individual pages, but it can limit your reach if you want to get incremental traffic.
Step 4: Adjust your bid based on the value of each specific target to your business. If you’re not using automated bidding, you can set bid adjustments to increase or decrease your dynamic ad target bids by a percentage. This will help you steer when and where your ad is shown.
Step 5: Click Save and continue to finish creating your Dynamic ad group.
Remember to consult the specific instructions for the platform you are using to create Dynamic Search Ads, as there may be additional steps or variations. (source- Google)
NOTE: An automated bidding strategy allows Google permission for bid optimization and is better than manual cost-per-click bidding.
Phase 2 of Creating Dynamic Search Ads: Ad Group Settings
This part distinguishes Dynamic Search Ads (DSA) setup from other search strategies. Before proceeding, you will be required to specify whether the Dynamic Search Ads (DSA) campaign will target your entire website, specific web pages or certain categories.
Step 1: Select the ‘Ad Groups’ section and choose ‘Create an Ad Group’.
Step 2: Now, click the ‘Auto Targets’ section and choose ‘Target All Pages’, ‘Target Categories’ or ‘Target Specific Pages’. It’s advisable to use the ‘Target Categories’ option.
Step 3: Proceed to type in the Ad’s 1st and 2nd description lines and your domain name in the ‘Create an Ad’ section.
Step 4: Now, select the ‘Ad URL Options’ to include performance monitors in your URL tracking template.
Step 5: Finally, click on ‘Save Ad Group’.
Benefits of Dynamic Search Ads (DSA)
Working with a reliable PPC company in India, your business can benefit from Dynamic Search Ads in a number of ways including:
- Automatic ad update after updating your website’s content.
- Dynamic generation of highly visible and relevant search headlines.
- Increased web traffic which translates to increased sales.
By all means, incorporating Dynamic Search Ads (DSA) in your PPC marketing strategy will definitely increase your business’ profits by improving your marketing efficiency, saving you valuable ad-update time and channeling customer-convertible traffic to your enterprise website. And to get the most out of Dynamic Search Ads (DSA), consider working with Techmagnate.
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