Digital Marketing Trends and Statistics to Leverage Digital Marketing in 2017-18
April 29, 2017
Both B2B and B2C businesses can leverage different digital marketing mediums, only if they know what are the latest digital marketing trends and top statistics. Online marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Advertising, Content marketing, Automation Marketing, eCommerce SEO, Social Media Marketing, etc. have become common to the ears & eyes of B2B and B2C businesses.
However, it is to note here that Inbound marketing and Outbound marketing are both covered in Digital marketing. So, there are many facts which you get to know only after understanding each of the latest digital marketing trends and stats.
Digital marketing is an ongoing and evolving process, requiring brands and businesses to keep pace with the fast-changing processes. In 2017-18, several online marketing trends will make a powerful impact on traffic and leads. Their significance and resultant growth will either give birth to newer trends or motivate expansion of the existing ones.
So, here are latest digital marketing trends and stats for 2017-2018 that will increase traffic on your website and will definitely give your brand a new start. First we’ve provided all of the latest trends in online marketing and then we’ll describe all digital marketing statistics required in 2017-18.
Latest Digital Marketing Trends 2017-18
All Digital Marketing trends 2017-2018 are mentioned here, that will remain true in 2018 and even beyond that.
Marketers have started including micro-moments as a part of digital marketing trends of 2017. With the increasing demand of smartphones, people have got the notion of searching online for research anytime and anywhere. People expect that they will get the relevant information at their fingertips with the help of a smartphone. This is where the brands need to target and come up with reliable information. When people’s searching habit starts catering to the micro level that is to learn something, do something, discover something, watch something or buy something, brands are bound to focus on all new digital marketing trends like micro-moments.
#2: Content Marketing
Content marketing is one of the primary digital marketing trends of 2017. It involves forward-vision towards creating and distributing content by utilizing the right channels. It is not about putting words on paper, content marketing includes extensive research, proper ideation, creation of different forms of content, rigorous editing, setting a social distribution plan, sharing and measuring the final output. Content marketing mainly focuses on creating quality content, that builds visibility, improves brand value and helps to get natural links. But content marketing is not restricted to it only, there are some latest content marketing trends for 2018 such as live streaming, virtual reality, augmented reality, email newsletter and storytelling, which act as catalysts for digital marketing growth trend.
Content marketing is not just about creating random content and trying to target the audiences. It is following new trends in digital marketing by including smart content. Smart content is nothing but creating personalized or customized content that will target individually. The response percentage of such content is pretty higher than a normal generic content.
#3: Native Advertising
One of the latest digital marketing trends that is going to flourish more in 2018 is native ads. Native advertising is the most effective tool for a content marketer to promote a content. It is tough to get natural backlinks or organic backlinks from a content, so marketers usually take the support of paid media. Any paid content in different platforms, suggested posts, in-feed units or promoted listings comes under the umbrella of native ads. How can you effectively manage native advertising? Simply, follow 5 necessary steps to create an effective native ad and target the audience. Native advertising strategy includes steps:
- Select the target audience
- Search the target audience
- Create quality and smart content
- Maintain the transparency
- Optimize the content and the strategy
Why to use these latest trends in digital marketing? There are various benefits of native advertising. Those are:
- It improves the reach of the content.
- It enhances the brand recall value.
- Its CTR value is much higher than any other form of ad.
- It is apt for primary targeting. Once you grab the attention of the users with the help of native ads, you can retarget them later with other forms of ad.
#4: Micro-Influencer Marketing
One of the latest digital marketing trends of 2017 is micro influencer marketing. Brands want more leads in less time and micro Influencer marketing is the trendiest way to do this. Micro-Influencers are experts of a niche, with followers from identical or similar business vertical. It has gained high popularity as you can reach relevant traffic to improve search rankings, generate high quality leads, engage new target audiences, drive conversions and build trust.
#5: App Store Optimization
While considering digital marketing trends 2017, you cannot ignore the optimization of app store. Downloading of apps will continue to grow in 2017 and it is expected to swell further. Brands and businesses are now convinced on the need for an app that best meets customer requirements and are looking for innovative marketing campaigns to make their apps the most sought. App Store Optimization has just recently gained popularity in digital marketing trends. The growing demand of apps and more number of traffic flow from mobile has infact given birth to two completely new concepts Accelerated Mobile Pages (AMP) and Progressive Web App (PWA).
#6: Big Data Personalization Model
Big data comprises market & customer insights and predictive analytics. It has been noticed that Big data starts gaining pace once the business is matured or new structures and roles have been implemented.
It is one of the vital digital marketing trends of 2017 that has been adopted by many businesses. It helps to increase the sales Big data is not restricted in offering personalized customer volume by adding a personalization touch to websites. Experience and marketing; it can be utilized in various other forms.
But, it’s personalization strategy has shown huge success for Amazon, Netflix and Spotify. They took the support of email marketing and predictive analytics to improve the customer experience. The one-to-one marketing is becoming the new trend, which in turn is popularizing the Big Data strategy.
#7: In-store Marketing
One of the most important and evolving digital marketing trends is in-store marketing. Though it is considered to be a part of offline marketing, with time it has become an inevitable part of online marketing. As the thin line dividing online and offline store is disappearing, in-store marketing trend is making its place in local SEO.
#8: Video Marketing
In 2017, digital marketing services are taking a new dimension to make it more apt for tech savvy consumers. As consumers get interested in different brands, they want to follow the brand stories in detail. Videos are the best tool to showcase these stories and that is the reason why video marketing is gaining popularity. You can never do away with digital marketing trends 2017 without considering the video marketing, vlogging or vblogs.
#9: Live-video Streaming
People’s interests for video stimulation has increased manifold, so has the demand for live video content. One of the evolving digital marketing trends 2017 is live-video streaming. Social media is a brilliant platform to spread the message by streaming live broadcasts and promoting them in advance. The thirst of live-video streaming has convinced platforms such as Twitter and Facebook to come up with Periscope and Live Now, respectively. This is a better way for brands and businesses to connect with their fans and followers in real-time. After realizing the importance of live-video streaming, the other two popular social media platforms Instagram and Snapchat are also not lagging behind. If you go for a comparison of Facebook vs Instagram vs Twitter vs Snapchat, you will find that currently all four are indulged into live-video streaming, only the time restraint is the main differentiation.
#10: Social Media Marketing
Every year the social media consumption is increasing and the big players are monopolizing the market. As a brand, you need to keep your eyes open and ready to accept any change coming through digital marketing. Social media platforms are getting consolidated as Facebook bought WhatsApp and Twitter purchased Periscope. These adaptations are going to bring a revolution.
Other significant digital marketing trends that have been introduced in social media are the concepts of expiring content and many more. It reduces unnecessary clutter, enhances the audience attention and introduces a sense of urgency. The initiative of watching 10-second videos that disappear after one view was first taken by Snapchat.
Read also Micro Influencer Marketing
#11: Optimizing Website with the Emergence of Wearable Technology
As the number of people using the mobile increases, the demand of mobile website designing is also increasing. Brands and businesses need to develop their websites to suit the needs of the average wearable users. Websites should be optimized for all forms of screens to deliver better user experience.
#12: Consumer Engagement Strategy
The rising sophistication of digital technology increases the scope for brands to initiate and set proper consumer engagement strategy. This helps the brands to engage with consumers in a better and convincing manner. Customer engagement strategy must include social media usage, in-product messaging, promotional offers, customized content and many other factors that grab consumer attention and make them brand loyal.
Latest Digital Marketing Statistics for 2017-18
Now, get all top Digital Marketing statistics required for 2017 & 2018.
Here are some eye-opening digital marketing statistics that will reveal the importance of inclusion of Micro-Moments in digital marketing trends 2018. Out of all smartphone users, 91% people search for information while doing the task, 82% people use phone within the store for product purchase decision and 69% people consult phone for travel ideas. These figures have increased drastically in 2017 and expected to growth more in 2018.
#2 Content Marketing
One of the vital digital marketing stats related to content marketing is that it has been noticed the conversion rate of static content is 36%, while interactive content generates 70% conversion. The content marketing trends evolution has predicted that by 2017, 74% of internet usage will be covered by videos. Another latest digital marketing trend – virtual reality has the potential to generate revenue upto $5.2 billion by 2018. It has also been predicted that the entire content marketing revenue generation is going to reach $313.42 billion by 2019.
#3 Native Advertising
One of the shocking digital marketing statistics is a native ad headline draws 308x more time of consumers attention than a normal display ad. Due to its huge success rate, more and more marketers have started adopting it. 41% of companies are currently using native ads. Marketers are using 53% of native ads over any other traditional form of ads. It has been noticed that 74% of ad revenue is earned only from native advertising. This leads to an expectation of native advertising revenue generation of $21 billion by 2018.
#4 Micro-Influencer Marketing
You will be surprised to know the digital marketing statistics related to micro influencer marketing that less followers lead to a higher engagement rate. 51% of marketers believe they acquire better customers through Micro Influencer marketing and 84% of marketers said they would launch at least one influencer campaign within the next 12 months. These stats clearly define Micro-Influencer marketing as one of the leading digital marketing trends.
#5 App Store Optimization
By 2018, the number of apps will increase further but the games will continue to be the most profitable mobile apps. It has been predicted that the total revenue generation from mobile internet may reach $850 billion by 2018, among which $75 billion will be consumed by consumer apps. In 2015, it has been recorded that there were 50 billion app downloads on Google Play store. This number shows no sign of slowing down as app marketplaces have become an integral part of an online shopper’s world.
#6 Big Data Personalization Model
‘Ovum’, a market research firm, had estimated that the Big Data market will increase from $1.7 billion in 2016 to $9.4 billion by 2020. Some other experts are predicting that Big Data market is going to expand fast and it will be worth $46.34 billion by 2018. These are some interesting digital marketing stats that will really help you to cope up with the changing trends. A few more facts related to Big Data are by 2018 global spending on Big Data hardware, software and services will grow 30% more and will reach a figure of $114 billion.
#7 In-store Marketing
More organizations are adopting optimized mobile strategies for in-store to convert potential customers to real customers. The increasing number of smartphone users and their in-store phone usage has encouraged organizations to adopt this digital marketing strategy. It has been noticed that 80% of millennials use their phone in-store and 74% claim to be willing to receive location-based alerts on their mobiles. These are some of the important digital marketing statistics of today’s time.
#8 Video Marketing
It is expected that in 2017, video marketing will be able to draw 69% of all consumer traffic; mobile video ads will grow 5 times faster than desktop; and landing pages with videos will lead to 800% more conversion. These numbers are expected to increase more beyond 2018. It is obvious that a marketer cannot ignore any of these digital marketing statistics while planning or designing a video. This is because a post containing videos gets shared 3 times more than a normal textual post. So, it is predicted that from 2018, 79% of internet traffic will be video content.
#9 Live-video Streaming
It has been noticed that almost 50% of all mobile traffic is through online video. Recently, there has been a huge rise in video sharing and video content creation in online marketing, particularly in the realms of social media. One of the vital forecasts on digital marketing statistics 2018 is that the broadcast and streaming video market is going to reach $2.5 billion. The live video is going to grow 39-fold by 2021.
#10 Social Media Marketing
It has been predicted that the number of social media users which was 2.1 billion in 2015 will grow to 2.5 billion by 2018. These figures are good additions to the list of digital marketing statistics 2018. There is one more prediction that there will be a growth of worldwide social business revenue from $14 billion in 2014 to $36 billion in 2019. However, in 2017, the projected ad revenue growth in Instagram is 65%, in Facebook is 13%, in Twitter is 32% and in Snapchat it is 155%.
#11 Optimizing Website with the Emergence of Wearable Technology
Some latest digital marketing stats 2018 predict that the wearable technology market is expected to reach upto $55 billion. Even if it doesn’t, it is likely to touch the border of $31 billion and in worst case it will be above $9 billion in 2018. Earlier it was expected that in 2017, the market will exceed $4 billion, after reviewing the wearable market of 2015 which crossed $2 billion. But later it was found that even in worst case the market crossed $8.5 billion in 2017. Still, in 2017 it is expected to reach a figure of $42 billion.
#12 Consumer Engagement Strategies
It has been noticed that 74% of marketing professionals focus on converting leads to customers, while half of them prioritizing the increase of traffic to their websites. The consumer engagement strategy mainly includes mobile ads. With the growing importance of mobile ad spend, it is expected to reach a figure of $59 billion by 2018.
So, this was all about latest digital marketing trends and top statistics with which you can leverage your digital marketing strategy in 2017.
If you are dealing in digital marketing and you are still not aware of these trends, then start planning and adopting them to give your brand a new start from tomorrow.