x

Subscribe to our newsletter

Subscribe to the Techmagnate Newsletter and stay connected with the world of SEO and Digital Marketing.
  •  IN: +91-9910308266 US: +1-617-870 3509
  •  enquiry@techmagnate.com
  •  techmagnate, tech.magnate
  • Request a Quote
  • Company
    • Team
    • Career
    • Best Place to Work
    • Life at Techmagnate
    • BlogX
  • Work
    • Portfolio
    • Testimonials
    • Case Studies
  • Solutions
    • Digital Marketing
    • Content Marketing
    • Video Marketing
    • App Marketing
    • E-commerce Solutions
  • Blog
  • Contact
  • Digital
    Marketing
    • Digital Marketing Services
    • Search Engine Optimization
    • Video Marketing
    • Quora Marketing
    • Guest Posting
    • E-commerce Solutions
    • Affiliate Marketing
    • Content Marketing
    • Email Marketing
    • Conversion Optimization
  • SEO
    • Enterprise SEO
    • eCommerce SEO
    • Local SEO
    • Video SEO
    • Google Recovery Services
    • SEO Reseller Services
    • Multi Lingual SEO
    • SEO Copywriting
  • Pay Per
    Click
    • PPC Services
    • Search Advertising
    • Re-marketing
    • Mobile Advertising
    • Amazon Ads
    • PPC Reseller Services
    • Product Listing Ads
    • Display Advertising
    • Lead Based Marketing
  • Social Media
    Marketing
    • Social Media Optimization
    • Social Media Advertising
  • App
    Marketing
    • Mobile App Marketing
    • App Store Optimization
  • Reputation
    Management
    • ORM Services
    • Brand Reputation Management
    • Corporate Reputation Management
    • Celebrity Reputation Management
    • Hotel Reputation Management
    • Hospital Reputation Management
  • Website
    Designing
    • Web Design Services
    • Mobile Website Designing
    • Ecommerce Website Designing
    • Ecommerce Web Development
    • Website Redesigning
    • Content Management System
    • PSD to XHTML

  • Blog
  • Internet Marketing
  • 4 Ways to Boost Customer Retention
Internet Marketing,

4 Ways to Boost Customer Retention

May 28, 2020 admin 0
Tweet Follow@tech_magnate
Proven Customer Retention Strategies

Retaining a customer is hard enough as it is – pandemic or not. With businesses continually requiring to adapt to the changing times, it is a good idea to review your customer strategy every-now-and-then.

If you’re looking to fill the gaps between your existing and potential customers, keep reading. Here are four proven strategies that work when it comes to building a customer base that’s loyal, satisfied, and happy (especially in these unprecedented times):

Contents hide
1 1. Liven Up Communication with “Live Chat”
2 2. Automate your Email Subscriber List
3 3. Re-Target Smarter to Boost Return Visitors
4 4. Encourage Customer Feedback all the Way
5 Over to You
5.1 Contributor-

1. Liven Up Communication with “Live Chat”

Whether you ask brand experts or customers at large, the word on the street is the same: Instant real-time communication is the need of the hour.

In fact, according to research, “95% of customers value high-quality and thorough customer support more than speed.”

Given its popularity and ever-growing demand, numerous businesses are investing in live chat software to leverage numerous benefits such as:

24x7x365 Availability: Gone are the days when customers had to wait for hours on end to get in touch with a customer agent. With the live chat feature, businesses can allow users to fill in their queries so that the software routes the query to the next available agent at the right time. An excellent example of this is HipVan’s live chat feature on the website:


Image Source: Hipvan.com

Seamless, Instant, and a ‘Humane’ Support System for customers who may be struggling with navigating your website:


Image Source: econsultancy.com

Gathers Important Information: Using live chat, brands can ask customers for their email address so that they can approach new customers and re-target existing ones in a personalized and customized manner:


Image Source: econsultancy.com

Key takeaway: If you wish to increase your chances of return visits and repeat users, investing in a fool-proof live chat software can be your best bet yet. Customers ‘expect’ brands to know their likes and dislikes and approach them accordingly. This is where a live chat feature can become a God-send.

2. Automate your Email Subscriber List

Before we jump into how you can build a solid email subscriber list, let’s look at why:

Increasing number of users: According to Statista, the number of email users is set to reach 4.3 billion by 2023 or in short, half of the world’s population.

Increasing number of emails being sent: The same report says that by 2022, around 347.3 billion emails will be sent and received daily.


Image Source: oberlo.com

Greater customer retention: Further research by Emarsys shows that 80% SMBs rely on email for boosting customer retention.

In essence, email marketing is here to stay – which is why you should automate your email system and leverage an organized email subscriber list. With this, you can invite users to revisit your website, offer deals and discounts, inform users about new offerings, among other things.

Here’s how the Swedish brand, Oatly, welcomes new users. Its email communication is witty, smart, and endearing all at the same time –


Here’s another example of a brand that actively follows up with customers who chose to abandon their cart.


Image Source: sendinblue.com

Next on the list we have re-engagement emails which target lost customers so that the latter can connect better with the brand:


Image Source: pure360.com

Key Takeaway: All said and done, emails are as important to users as sales is to your brand’s success. With the right mix of brand tone, authentic information, user-centric keywords, and aesthetic graphics, email marketing can pave the way to a loyal customer base.

3. Re-Target Smarter to Boost Return Visitors

“Global ad spend will reach $605 billion in 2020.” – The Drum

Unsurprisingly, tech giant Google has a 92% market share when it comes to search engines. It goes without saying that Google leads – and dominates – this market.

In fact, data by eMarketer claims that “Most (customers) bought an item within five days, though more (35%) purchased in this time frame using Google than Amazon (19%).” Plus, data also predicts that “Retargeting ads are 76% more likely to be clicked on than a regular old display ad.”

So, it makes business and logical sense to advertise on this universal platform.

Moving onto how you can boost return visitors? Basically, start by leveraging the “Retarget” feature from Google Ads as demonstrated below:


Image Source: adespresso.com

Remember that there are numerous ways in which you can target users – from YouTube, mobile app, website, among others.

Secondly, this is how Google Ads works. Say a customer wants to buy hair colour. Do you think they’ll end up clicking on the first four options highlighted below or will they scroll down? Our bet is on the former because it’s convenient and quick:


Image Source

Key Takeaway: According to a study by Nielsen, most customers need an average of six visits before making a purchase. In such a scenario, using the Google Ads re-targeting feature – with the right ads, at the right time, placed at the right place – can make all the difference in your marketing mix.

Also Read: How to Create Dynamic Search Ads

4. Encourage Customer Feedback all the Way

“91% of millennials trust online reviews as much as friends and family. – Brightlocal

You’ll be surprised to know that as per research by eMarketer, “Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.”

This is exactly why businesses need to create a feedback loop and an ongoing customer feedback program – one which encourages the users to send genuine reviews about the brand’s offerings. Here are some brilliant examples to get you inspired:

Uber’s feedback mechanism works wonders for the app:


Image Source: techcrunch.com

Another great example of a brand that’s acing customer feedback is Amazon. The brand highlights “Customer Reviews” (as shown below) and allows readers to filter products by Feature, Price, etc.:


Image Source: amazon.in

This next example is not related to direct customer feedback, but it showcases the brand in an honest limelight – one of the best ways to retain customers and attract new ones:


Image Source: twitter.com

The brand, Lifebuoy, clearly mentions its competitors (a move most brands would reluctantly take) and by doing so, ensures that most customers view the brand as authentic and caring, thereby boosting brand retention.

Key Takeaway: The idea is simple: Customers trust other customers. It is human nature to believe people who “are in the same (proverbial) boat.” So, brands must work towards setting up a feedback mechanism that encourages users to post authentic reviews. Nothing lures a customer better than a brand that’s perceived to be honest and real.

Over to You

Retaining customers is an art by conception and a science by execution for all intents and purposes. Luckily, there are numerous tactics and platforms you can try to reach out to your customers and create a loyal space in their hearts and minds – the ultimate goal of every brand, correct?

Contributor-

Dhruv Mehta is a Digital Marketing Professional who works at Acquire and provides solutions in the digital era. In free time, he loves to write on tech & marketing. He is a frequent contributor to Tweak Your Biz. Connect with him on Twitter or LinkedIn.

Related Posts:

  • Google Discover

    Google Discover: Why it Matters and How to Optimize Content for Discover Feed

  • What is a Digital Marketing Strategy

    What is a Digital Marketing Strategy, and How to Structure a Successful Digital Marketing Plan

  • Facebook vs Twitter vs Instagram vs Snapchat

    Instagram vs Facebook vs Twitter vs Snapchat: Which is Better for Business Marketing

admin

Leave a Reply

Your email address will not be published. Required fields are marked *

Categories
  • A Word From Our CEO
  • Bing Updates
  • Blogging
  • Careers
  • Case Studies
  • Expert Interview
  • Google Updates
  • Infographics
  • Internet Marketing
    • News
  • Mobile Applications
  • Pay Per Click
  • SEO
    • Content Marketing
    • Creative Link Building
    • eCommerce SEO
    • Local SEO
    • Mobile SEO
    • Video SEO
  • Social Media
  • TM Updates
  • Tutorials
  • Website Design
  • Weekly Roundup
Follow Us On
Twitter Linkedin Pinterest
Want to be kept in The loop?
Subscribe Our Blog!
Most Popular Blogs
  • Google Map Live Location: Share Your Real-Time Location
  • Google Maps Tricks – Unbelievable Hidden Tricks for Google Maps
  • Instagram vs Facebook vs Twitter vs Snapchat: Which is Better for Business Marketing
  • Unnatural Outbound Links Penalty Removal- A Case Study
  • AMP and PWA – What is the Difference Between Accelerated Mobile Pages and Progressive Web Apps
Our Services
  • Digital Marketing Services
  • SEO Services
  • Website Design & Development Services
  • PPC Services
  • ASO Services
  • Enterprise SEO
  • E-Commerce SEO
  • Content Marketing Services
Become a Contributor
View Archives View Archives
About Us
  • Portfolio
  • Key Clients
  • Testimonials
  • Case Studies
  • Career
  • News
  • Contact Us
Our Services
  • Digital Marketing Services
  • SEO Services
  • PPC Services India
  • CRO Services
  • Reputation Management
  • Content Marketing
  • App Store Optimization Services
  • Mobile App Marketing Services
  • Website Designing & Development
  • Application Development Services
Package Plans
  • SEO Packages
  • eCommerce SEO Packages
  • Local SEO Packages
  • SEO Copywriting Packages
  • Social Media Optimization Packages
  • ORM Packages
  • PPC Packages
  • Website Designing Packages
Other Quick links
  • Newsletter
  • SEO Blog
  • What is SEO
  • SEO Tools
  • Expert SEO Team
  • Freelance Content Writer
  • SEO Executive Jobs Delhi
  • Sitemap
  • Rss Feed
Our Local Presence
  • Digital Marketing Services in Gurgaon
  • Digital Marketing Services in Mumbai
  • Digital Marketing Services in Pune
  • Digital Marketing Services in Chennai
  • Digital Marketing Services in Bangalore
  • SEO Services in Gurgaon
  • SEO Services in Mumbai
  • SEO Services in Pune
  • SEO Services in Chennai
  • SEO Services in Bangalore
We are Protected
Get Connected
 
Techmagnate® - is rated 4.5 stars by https://www.facebook.com/techmagnate/
Techmagnate® - Rated #2 Web Designing Company, #7 SEO Company and #1 - Best Digital Marketing Company India
Copyright © 2021 Techmagnate®. All rights reserved.
Let's Connect
Request a Call back Now
Fields marked with an asterisk (*) are required