Creative Link Building, SEO,
Create Quality Backlinks with “Reverse Image Promotion”
November 20, 2016 Tarun Pahwa
As a blogger, my main aim is to provide quality content and leads so that I can reach out to as many people as possible. To achieve this goal, for every content we work on, we need to focus on two things:
First, it should have good information and could also be interactive and interesting.
There are several ways you can pep up your blog post. And why, use graphics just for ornamental purposes. We can utilize graphics in a much better manner. In fact sometimes pictures convey the message with more clarity and precision. Creating a unique graphic requires gathering raw data, creativity and imagination, presentation and skill. If one works, balancing all these factors. They can produce really well graphs and graphics which help in making a point.
You must already be aware of the reasons, why graphics are really important in a blog-post. But still I would like to summarize it in a bulletin for some insights.
1) When you share new posts on social networks like Facebook, Twitter, Google+ and LinkedIn, always effective to include a relevant image with your post, than bland text. All social network platforms are becoming increasingly visual and graphic oriented. Posts with images engage more people.
2) Images can also be used as an introduction to your Blog. As it will also be used as the thumbnail, to the link that people will share in social media platforms. It has to make such an impression on the reader that they automatically look for a more detailed read.
3) Put the image or graphic to re-enforce the point that you are making through the texts. Use screenshots to guide people by showing step-by-step DIY’s. For instance, we always use images to show or describe a procedure than to explain it as it might be confusing for the readers if they don’t understand the technical terms.
4) If you want to create a long lasting impact on the reader’s mind, images can be pretty useful as they are more capable in leaving an impression on people. For some businesses, the image is the selling point, such as interior décor, food items, beverages, ornaments, toiletries or anything which can be used to attract the customers.
5) It can also be used to connect emotionally with the consumers, as the marketing industry always needs to connect with the consumers, to show them the requirement to buy our products. It also shows the consumers that we keep the comfort and necessities in mind when we create out products.
6) Images and graphics also make your blog look beautiful and attractive. It adds colors and vibrance to your blogs to make it look stylish and classy.
What is Reverse image search?
Reverse image search is a search engine technology that takes an image file as input query and returns results related to the image.
Practical uses for reverse image search include:
- Locating the source information for an image.
- Searching for duplicated content.
- Ensuring compliance with copyright regulations.
- Finding information about unidentified products and other objects.
- Debunking faked images.
- Finding higher resolution versions of images.
If you have a well written content which are detailed and thorough, with good infographics, your blog can be one of the best.
I would like to share my experience with Scoop.it where we influenced many readers and the website itself.
I had shared following infographic post in Scoop.it network and later this post had been escalated up by Lauren Moss(An influential in Scoop.it)
So, you see that when you share the information in a manner, where visual appeal is a dominant factor, that will pull readers to you and perhaps one or two influencers will approve your post and include it on their analysis, that have optimal chance to get viral in the blogger community.
In fact, in this post I had received a warm message from Ally, the marketing head at Scoop.It.it in comments section.
Thank you so so much for this incredible post. The infographic is amazing – and even animated! I love it. I’m Ally – Scoop.It’s Community Manager & Head of Content Marketing and I wanted to let you know that I will certainly be sharing this content with all of our users, especially those looking to find the value of the site and how to use it. This is just wonderful.
Please let me know if there is anything I or Scoop.it can do for you.”
Ally, Community Manager & Head of Content Marketing, Scoop.It
In Topsy you would find that as a response, we had earned, 11 Influentials and 2 high influentials and all around 78 tweets.
This post also performed really well in other networks, especially after Scoop.it recommended it.
Reverse Image promotion
There are a number of websites that don’t believe in giving credit or link back to your posts. The original infographic doesn’t get its due credit, which has happened to me numerous times.
I would also like to share an instance at Sitepoint, my infographic had received link back to Visual.ly [Infographic submission site] which was a public forum, but there was no mention about Techmagnate.
After using some tools that I’m sharing with you, I have found various websites those are using TM’s graphic without any credit.
Steps are given here:
Always experiment with the tools to get the results. This will help in making your post- style, more dynamic and you will also be able to select different tools for different type of pieces. That applies to the image search engines as well. Use multiple reverse image searches simultaneously, as you can’t rely on just one to get all the desired results. Google’s Reverse Image search is one of the best, others which are almost as efficient as Google are iqdb.org, Karma Decay and Imageraider.
One of my most shared post where it has shown me that 3 sites used my posts but haven’t given us our due credits, so I sent the following email to them, asking them about the plagiarized posts. I was doing a routine check of my images and posts, when I came across around 10 results which had my graphics. When I investigated, I saw that they were branching out from a single website which had used our images without linking the post back to us.
The reply to the email was:
So apart from searching for inspiration or a specific painting for personal curiosity, Reverse image search also helps us know who is using our images and graphics without permission. In this way, it will not only give you your due credits but will also provide you a bonus backlink!
I hope you got some insights regarding Reverse image search and I could help you take a page out of my book.
Additional Read: How to Get Natural Backlinks