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Google Reveals Three Important Ranking Factors: Links, Content & RankBrain!
April 2, 2016
Kanika Kanojia
So, the secret is out. As revealed by Andrey Lipattsev, a Search Quality Senior Strategist at Google, “the top three ranking signals in Google’s search ranking algorithm are content, links and RankBrain.”
In a Q&A session on Goggle Hangouts, Andrey answered the question asked by Ammon Johns.
“Would it be beneficial for us to know what the first two are (first to ranking signals are). Would webmasters build better sites?”
Andrey Lipattsev replied:
“I can tell you what they are. It is content and links pointing to your site.”
As the conversation continued, RankBrain was disclosed as the third most important ranking signals.
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