Bing Publishes New Webmaster Guidelines – Focus on Content, Links & Social
December 21, 2012
Prashant Shukla
Bing published the first set of its Webmaster Guidelines in November, 2012. They provide a general overview of search engine best practice and cover different topics aimed at helping you know what it takes for your site and the content therein get indexed by Bing.
The new guidelines focus on content. You’re encouraged to publish clear and high quality content that is easily searchable to increase the likelihood of being indexed. Indexing means your website will appear high in search engine results pages (SERPs). You should ensure that your website is not thin on content, that it is not full of ads, and does not redirect viewers elsewhere.
Your content needs to be accessible, relevant, fresh, and allow for easy navigation. Consider hiring a search engine optimization company like Techmagnate in New Delhi, India to help you generate quality content. Techmagnate also offers Internet marketing and SEO reseller services.
The Webmaster guidelines also focus on links and their subsequent popularity. Link popularity is one of the parameters that Bing uses to determine your ranking in SERPs since it shows that you are relevant. Each link tells Bing to trust the content in your website. Bing recommends that you only publish links that grow organically.
You should also ask your search engine optimization company to focus on social media marketing and optimization. Social media marketing helps you rank high in SERPs. It also helps in building influence, determined by the number of your followers and the conversations around your brand.
See also: What are Bing Ads Social Extensions
The new Bing Webmaster tools also focus on indexing, Page Load Time (PLT), robots.txt, Sitemap, Site technology, Redirects, Canonical Tags, Crawlability, Site Structure, and SEO. A good SEO company can help you navigate through all the technical recommendations and requirements.