Bigger, Faster, Better, Link Tool by Moz – Link Explorer
SEO and link building experts across the world have been largely dependent on Moz’s Open Site Explorer (OSE) to know the Domain and Page Authority of their sites. Once links are updated, they had to wait weeks to check the DA and PA. Not anymore!
According to Moz CEO Sarah Bird, “Years of hard work and open communication with members, have resulted in the new Link Explorer.” OSE is to be retired soon, with Link Explorer ready to become indispensable.
How is Link Explorer better than the soon to be retired OSE?
The average user can rejoice with the announcement – the explorer is now open to the public. Anyone can now use the free community tool to access the authority of their domain or page. It has limited functionalities. Experts can use the subscription version to utilize the tool to its full capacity.
It is Bigger
The increased index of the new tool is best captured by this equation:
OSE or x = LE or 20x
Every digital marketing company is already abuzz with the 20 times larger and 30 times fresher index. OSEs popularity rested on its quality, and now both quality and quantity are set to become the hallmarks of the new Link Explorer.
Faster Than Before
Earlier, getting to know changes in your DA required gigantic wait periods of up to 28-30 days – which is a lifetime for the digital marketing industry. With the revolutionary version, DAs and PAs will be updated within 24-hours. This will give the industry the power to make informed and more accurate strategies, without wasting precious time. From link builders to SEO Experts, all are waiting for “Link Tracking Lists” feature, which will simplify link building efforts.
Preparing for Transitional Disappointments
As the system transitions from OSE to LE, Moz Product Support has stated, “There will be fluctuations”. This just means, be ready for a difference between your OSE and LE domain authority. You may see some shifts too in rankings, but rest assured, your competition will see the same shifts – thereby keeping credibility with customers intact.
Every digital marketing company in India already knows the importance of Domain Authority (DA), Page Authority (PA) and Spam Score. Ms. Bird has called the introduction of the new Link Explorer, a revolution and not an evolution. No off-page or on-page expert, will agree or disagree without first testing the waters.
Right now, the waiting games have begun as experts across the world are debating the question – Will the bigger, faster, better LE meet its promise and help us judge quality of pages, domains as well as the links as effectively as Google?