Best Tools to Monitor Online Reputation Management
August 14, 2017
In the old days, you could look up the bestseller’s list for the week and pick a book you liked. Finding reviews were hard, though. These days, it’s quite a different story. It’s now easy to look up reviews for your favorite authors online – from Jorie Graham to Robert Hass. This has made it easy for book lovers to buy the books they love.
That’s essentially how online shoppers work. They go online and scout for review sites to give them an idea of whether hiring that company or buying that product is a wise decision. With so much importance given over to online reviews, though, it’s now more important than ever for companies to manage their online reputations better. The right tools can help.
Best Tools for Online Reputation Management
So, here we’ve collected the best tools for monitoring online reputation management. Check them out!
Setting up a Google alert is easy. It’s also free of any charge. Simply enter the search terms and pick how often you want to receive those alerts (you’ll want to go with daily alerts) and when to have them delivered. Once all these are done, you’d be good to go, says the Entrepreneur.
This is a social media management tool. It makes it easy for companies to maintain all their social media networks in one place. You won’t have to keep logging on and off different browsers, tabs and channels just to answer all your messages, send ones and engage with followers. It’s a convenient way to stay in touch and monitor your social media pages. After all, delayed responses could push customers to fire back in discontent. Staying on top of your social media pages through speedy and thorough replies will prove essential to maintaining good traffic and conversion to your sites.
Also known as If This Then That, it basically points to this idea: if this happens, then do that, the Social Media Examiner explains. You could use IFTTT to create a recipe so anytime you see a mention of your brand and business, you could send an appropriate response or message. This level of responsiveness can make a difference with customers, improving consumer interest and engagement.
Complaint Site Search
This tool makes it easy for customers to find out if there has been any complaints or negative feedback lodged against your company, says Search Engine Land. You could use it the same way. Check for any negative feedback that’s been lobbed against your site, brand or business. If you find any, you could immediately take steps to fix the problem so your organization won’t have any negative feedback hanging over your heads that could derail your credibility and trustworthiness.
Paying for ORM services in India can eliminate a lot of your problems. Ask for the assistance of an online reputation management company in India like Techmagnate, leading digital agency offering digital marketing services in India. They have a trained and experienced team of experts to help you develop a strategy to get your brand’s online reputation back on track. By hiring a digital marketing agency, you can start monitoring and getting your online reputation fixed as soon as possible.
Additional Read: Digital Marketing Strategies