Sumeet Sinha
VP - DigitalSumeet Sinha
Unlocking Search Success: Your Comprehensive WordPress SEO Checklist
What has been updated from the old blog post: 1. Additional content to the ‘intro’ section 2. Additional content to the checklist section Summary: From selecting SEO-friendly themes to optimizing permalinks, creating XML sitemaps, and mastering content strategies, this checklist covers it all. Learn how to enhance site speed, optimize images, and leverage the power […]
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Content in the Spotlight: A Complete Guide to Google Helpful Content Update
What has been updated from the old blog post: 1. Title 2. Additional info to the introduction section 3. Removed ‘But why does the Google content update seem quiet?’ as the section is outdated. 4. Replaced ‘But why does the Google content update seem quiet?’ section with info on Google’s Helpful Content Update 2023 5. […]
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Mastering SEM: A Comprehensive Guide to Search Engine Marketing Strategies
What has been updated from the old blog post: 1. Additional content to the intro section 2. Additional content to the ‘What is Search Engine Marketing section 3. Added – Key component of search engine marketing 4. Additional content to the Common SEM and PPC terms section 5. Additional content to the Benefits of SEM […]
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Affiliate Marketing Guide: Earn While You Promote
Summary: In this guide, we’ve covered the fundamental concepts of affiliate marketing, giving you insights on how one can make money out of it. By delving into the various types of affiliate marketing programs, such as pay-per-click (PPC), pay-per-sale (PPS), and pay-per-lead (PPL), we’ve instilled in you the ability to identify the most suitable program […]
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Tested Examples of Effective Callout Extensions
When investing in pay-per-click marketing, optimizing performance is a priority. To stand out and achieve results, your ads must shine, and one powerful way to achieve this is through callout extensions. What are Callout Extensions? Callout extensions are concise snippets of text that appear below your main ad, offering valuable information to potential customers. They […]
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What are the Tested Benefits of Bumper Ads?
Bumper ads are short video ads designed to increase brand awareness by delivering a concise and memorable message. These ads last for about six seconds. However, their memorable nature increases the likelihood of viewers remembering the brand or message. Moreover, you can use bumper ads independently or in conjunction with related YouTube ads. Having run […]
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What Are The Key Benefits of Responsive Display Ads?
Within Google’s advertising ecosystem, responsive display ads have become a potent weapon for advertisers, as these offer many benefits. This blog post will highlight all such benefits, enabling you to leverage them and start improving your own display ad campaigns right away. Here are all the key benefits of Responsive Display Ads – Key Benefit […]
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Which Attributes Describe a Good Landing Page Experience?
A landing page is a single page where visitors/customers land after viewing an advertisement/marketing campaign/content asset. It’s quite dissimilar to a web page that encourages visitors to explore more. SEO experts often try to achieve that with internal links, breadcrumbs, and whatnot. That just isn’t the case with a landing page. It’s designed to ensure […]
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