Sarvesh Bagla

Why Is Google Trying to Hide Keyword Data?
Did you see Rand Fishkin talking about Google’s Keyword Planner hiding data? Here’s a screen grab from his post. He also goes on to suggest that placing complete faith in Google’s Keyword Planner could lead marketers astray in believing the tool’s response to queries. (We prefer to think more along the lines of a debilitating […]
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Why Aren’t You Advertising on Bing Yet?
If your search marketing budgets haven’t incorporated Bing Product Ads just yet, it might be time to step back and wonder why. Sure, Google may own 2/3rd’s of the search marketing share, so it’s only logical for you to run your campaigns there. But, the flip side of the coin is rooted in a number […]
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Why Audience Research is Important than Keywords Research
Search engines wouldn’t exist had it not been for an audience. True as it is, the driver of search, i.e., the audience was long forgotten making the search engines a selling machine. But, the wheel has come back to the point where it began and the Hummingbird update seals the fact. Through in numerous posts, tweets […]
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How to Decrease CPA with Dynamic Search Remarketing
It’s the wild west in the world of internet marketing with cut-throat competition, short consumer attention spans and rising costs. It becomes necessary for an eCommerce or other small businesses to keep its top game to attract new customers, and find ways to reduce costs. Cost per acquisition can be high enough, and only a […]
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How to Maximize ROI for Small Business SEO Marketing?
For a business in the modern world, the internet is the most effective medium to reach and engage customers. Mega advertising campaigns that plaster your business all over TV, traditional media and internet are not plausible for small businesses who generally have a small budget and tighter purse strings. The most cost-effective method for a […]
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How to Stop Wasting AdWords Spend with Simple Tactics
Online advertising is a staple for businesses these days. Everybody from a local startup, to behemoth globetrotting Fortune 500 companies spend on online advertising. A lion’s share of this advertising budget goes to Google AdWords, the market leader in online advertising. Since AdWords is probably the most easily accessible network with an impressive reach, it […]
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How to Maximize Your Online Marketing Return on Investment?
A small business, or any business for that matter, will always look for suitable and successful online marketing techniques. Campaigns are run, specialists are employed, and a vast variety of tools used to bring attention to the business. With all this action going on, it is very much possible to lose sight of a very […]
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How Can ecommerce Startups Increase their Sales Exponentially?
The online world is full of opportunities and there are startups that have made millions of dollars in just a couple of years simply by creating an e-store with a large number of shoppers. With millions of eCommerce startups popping up on the World Wide Web, getting buyers on a startup e-commerce website can be […]
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How to Increase website traffic through Search Engines?
Prelude Traffic building is like an elephant in the room that everyone knows exists but they’re too uncomfortable to talk about. It’s often debated upon, rarely discussed, discussed in small bits and seldom delved into, in its entirety. This was precisely the reason I took to writing about this subject, covering all aspects, the challenges […]
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Unnatural Outbound Links Penalty Removal- A Case Study
What is Unnatural Link Building Penalty? According to the Google Quality Guidelines an actual Unnatural Links definition is “creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.” What are Paid Links in Google’s point of […]
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