Sarvesh Bagla
Top 5 PPC Mistakes that May be Costing You Money
PPC is definitely one of the most relevant platforms in digital marketing and is also the most rapidly evolving field. While, businesses have been performing PPC tasks over a long time, we might be making some mistakes that may result in greater cash outflow. In other words, these mistakes can make you lose money. Conversion […]
Continue ReadingFive Lessons Business People Should Learn From the Qualities of Narendra Modi
Modi has emerged as a great leader on the Indian political landscape. Even his critics admit the fact that Narendra Modi has a cult like following and is very popular among Indian masses. As far leadership qualities are concerned, Narendra Modi has some very good personality traits which can be imbibed by working professionals to […]
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Importance of Storytelling in Content Marketing and How to Build Them
From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological impacts of storytelling and […]
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Google begins rolling out its latest algorithm update – Google Panda 4.2
Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time […]
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How to Create the Ultimate PPC Landing Page
“Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail as […]
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All You Need to Know About the Phantom Update and How to Survive It
Does it exist or doesn’t it? Is it singing out loud at the Opera or hiding behind your curtains? Cheesy jokes apart, earlier in May, publishers began seeing fluctuations in their rankings and after a week of negating and much cajoling, Google finally confirmed changes to their algorithm, which a lot of people (especially @glenngabe) […]
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3 Principles of Storytelling that Apply to Marketing
I’ve heard the word “stories” being dropped around a lot in meetings lately. It’s a word that’s beginning to catch up with “let’s get this content to go viral”. Objectively speaking, I think that’s a fair need. All of us using our content to market our services, network and generate leads want for it to […]
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What you Could Have missed if you Didn’t Attend the AdTech 2015
The AdTech is to digital media professionals what the Comic-Con is for every Marvel fan. You dream about being there, you get to know the cool stuff before anyone else does and more importantly you learn how the best in the field did what they did and how this rapidly growing industry is changing. This […]
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Google Wants Autocomplete Adoption on Mobile
Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse […]
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6 Ways to Succeed as a Digital Marketer
With the Indian government backing the growth of digital marketing in the country, we’re looking at an unprecedented boom in the industry. While the potential for growth is immense, what’s worrying marketers and brands alike is the fact that we don’t have a workforce that’s prepared to solve the challenges we’re going to face. To […]
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