Is influencer marketing as effective as they say it is? Is it wise to stick to the good old marketing that we know and love? Is there any merit in influencer marketing, or are we wasting our time with it? If you are seeking answers to any of these questions, you have landed in the […]
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Found in the year 2002, LinkedIn began as a networking platform for working professionals. It started its venture as a ‘social media for professionals’ and has soon transformed into one of the largest job boards and marketing platforms for business professionals and individuals today. Whether you’re a business owner, a CXO, a freelancer, an entry-level […]
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Whether you look at India or abroad, there has been a considerable shift in digital marketing and these changes are expected to get more dynamic as the years wear on, and new advancements in the digital space start taking momentum. In fact, digital dynamism has already begun. Marketing has become more challenging than ever before. […]
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SEO has been around for a long time. But not everyone can perfect it. Not everyone has perfected it. So how do you know if it is the ‘right’ time to hire an SEO Company or continue doing in-house SEO? Time will tell. And so will this article. Read on to learn the 10 tell-tale […]
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To build a strong position in the market, an organization should showcase their best, and stay regularly connected via the four most renowned social media platforms – Instagram, Facebook, Twitter, and Snapchat. In today’s world, social media is the primary platform for digital marketing, thanks to the 3.80 billion social media users as of January […]
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Sometimes, performing SEO activities to improve your website’s ranking of search engine results pages (SERPs) and increase its traffic can be a little overwhelming. Keyword search, site audits, bug fixing, and whatnot – so much goes into search engine optimization. Now, what if there was a one-size-fits-all solution for this? Many tools claim to be […]
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The COVID-19 outbreak has made many businesses wind up or at least operate from home, forcing them to rework their Internet marketing strategies among many other things. The Young Presidents’ Organization’s (YPO) survey indicated that 82% of business leaders are expecting significant declines in revenues over the course of the next six months. These figures […]
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App Store Optimization – a term which is being heard just as much as SEO – how much do you understand it? In layman’s terms, the process enables an app to achieve a higher rank and better visibility on a mobile app store. So, just as the very term suggests, ASO does to the app […]
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What is Semantic SEO? Semantic SEO is search that produces intelligent results – using artificial intelligence to determine the searcher’s intent. The search results will not contain the exact terms being searched for. Semantic SEO is optimising for intent, keywords. It improves the relevance between the searcher and the result and improves the quality of […]
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Local SEO has never been as important as it is in current times. While location-based SEO was always something that was a part of the optimization exercise, the kind of special focus and attention that it has generated in recent times has led to special efforts being directed towards leveraging it for maximum gains. In […]
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