Rudra Kumar

Rudra Kumar

Assistant General Manager - SEO

Rudra is the assistant general manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimization. He has helped many businesses in growing revenue via search engines of his strengths.

Rudra Kumar

difference between SEO and SEM

What’s the Difference Between SEO and SEM?

April 8, 2021 Rudra Kumar 0

Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]

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Tips for a Successful SEM Campaign
Pay Per Click,

Search Engine Marketing: Benefits, Terms and Tips for a Successful SEM Campaign

February 24, 2021 Rudra Kumar 3

Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]

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the advantages and disadvantages of social media marketing
Social Media,

Advantages and Disadvantages of Social Media

December 4, 2020 Rudra Kumar 5

The advent of social media has stopped the world in its tracks. It allowed people to interface with friends and relatives in real-time. It gave people the chance to express themselves in different ways through pictures and instant images. And it has now given brands, and business houses the opportunity to reach out to people […]

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Social Media Marketing
Social Media,

Social Media Marketing: A Step by Step Guide

July 30, 2020 Rudra Kumar 2

Almost all of us use social media at least once a day. If you’re an avid social media user, you might have an account on Snapchat, Instagram, Facebook, YouTube, Pinterest, and the likes. But, how much of social media do you utilize in marketing. If you’re thinking that simply building a page and a plain […]

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SEO, Video SEO,

YouTube SEO Tips – Actionable Tips to Rank Your Videos on YouTube

July 24, 2020 Rudra Kumar 0

There’s been a seismic shift happening the world over when it comes to media consumption. As eyeballs move online and videos become the choicest form of digital media, even global multi-platform media and entertainment companies like Mashable now makes a strategic shift towards video. As per the Visual Network Index (VNI) study by technology giant […]

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An Ecommerce SEO Checklist
eCommerce SEO,

E-commerce SEO Checklist To Elevate Your Online Store

August 12, 2019 Rudra Kumar 0

The purchasing journey for 81% of all users begins with online research (Source:, and if you’re running an e-commerce store without capitalizing on this, you could be losing out on a lot of prospective customers. Directing these prospective customers to your website can start with getting higher rankings on search results: and to do […]

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eCommerce SEO, SEO,

10 Best SEO Plugins for WordPress ECommerce Websites

April 24, 2019 Rudra Kumar 0

WordPress has been around for well over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (businesses) get the word out and build a space of their own on the World Wide Web. Over time, however, it was no longer the platform itself […]

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Website Design,

10 Principles of Good Design that Web Designers Must Follow

November 15, 2017 Rudra Kumar 0

Much before the modern-day technology giant Apple began propagating the “Design Thinking” philosophy and gave to the world some iconic design marvels came a German Industrial Designer by the name of Dieter Rams. The more than 40 years of experience Dieter Rams spent at the consumer products company Braun, ended up establishing him as one […]

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Reverse Image Promotion
Creative Link Building, SEO,

Create Quality Backlinks with “Reverse Image Promotion”

November 20, 2016 Rudra Kumar 0

As a blogger, my main aim is to provide quality content and leads so that I can reach out to as many people as possible. To achieve this goal, for every content we work on, we need to focus on two things: First, it should have good information and could also be interactive and interesting. […]

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Social Media,

Has Myntra missed the point or are we failing to acknowledge one?

December 8, 2015 Rudra Kumar 0

My first reaction to the Latest Myntra Ad for Anouk was that of a viewer- absolutely delighted at the fact that finally, the kind of “ideal women” some of our advertisements are portraying, are not dark women who need a fairness cream to get a job. My second reaction was that of an advertising professional- […]

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