Rudra Kumar
Assistant General Manager - SEORudra Kumar
What’s the Difference Between SEO and SEM?
Marketers today are yet to conclude whether SEM is better for business marketing or if they should stick to the good old practice of SEO. You can use both SEO and SEM to attract website visitors. The only difference between SEO and SEM is that you will get free organic traffic with SEO, whereas with […]
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Search Engine Marketing: Benefits, Terms and Tips for a Successful SEM Campaign
Did you know that a whopping 63% search engine users click on a paid advertisement on Google? This means you have a 63% chance at getting your content noticed by your target audience over the Google search engine platform. All because you happened to have, your ads displayed to the right people at the right […]
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Advantages and Disadvantages of Social Media
The advent of social media has stopped the world in its tracks. It allowed people to interface with friends and relatives in real-time. It gave people the chance to express themselves in different ways through pictures and instant images. And it has now given brands, and business houses the opportunity to reach out to people […]
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Social Media Marketing: A Step by Step Guide
Almost all of us use social media at least once a day. If you’re an avid social media user, you might have an account on Snapchat, Instagram, Facebook, YouTube, Pinterest, and the likes. But, how much of social media do you utilize in marketing. If you’re thinking that simply building a page and a plain […]
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YouTube SEO Tips – Actionable Tips to Rank Your Videos on YouTube
There’s been a seismic shift happening the world over when it comes to media consumption. As eyeballs move online and videos become the choicest form of digital media, even global multi-platform media and entertainment companies like Mashable now makes a strategic shift towards video. As per the Visual Network Index (VNI) study by technology giant […]
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E-commerce SEO Checklist To Elevate Your Online Store
The purchasing journey for 81% of all users begins with online research (Source: Invoca.com), and if you’re running an e-commerce store without capitalizing on this, you could be losing out on a lot of prospective customers. Directing these prospective customers to your website can start with getting higher rankings on search results: and to do […]
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10 Best SEO Plugins for WordPress ECommerce Websites
WordPress has been around for well over a decade as per its official website history, and ever since its inception, the platform has dedicated itself to helping individuals (businesses) get the word out and build a space of their own on the World Wide Web. Over time, however, it was no longer the platform itself […]
Continue Reading10 Principles of Good Design that Web Designers Must Follow
Much before the modern-day technology giant Apple began propagating the “Design Thinking” philosophy and gave to the world some iconic design marvels came a German Industrial Designer by the name of Dieter Rams. The more than 40 years of experience Dieter Rams spent at the consumer products company Braun, ended up establishing him as one […]
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Create Quality Backlinks with “Reverse Image Promotion”
As a blogger, my main aim is to provide quality content and leads so that I can reach out to as many people as possible. To achieve this goal, for every content we work on, we need to focus on two things: First, it should have good information and could also be interactive and interesting. […]
Continue ReadingHas Myntra missed the point or are we failing to acknowledge one?
My first reaction to the Latest Myntra Ad for Anouk was that of a viewer- absolutely delighted at the fact that finally, the kind of “ideal women” some of our advertisements are portraying, are not dark women who need a fairness cream to get a job. My second reaction was that of an advertising professional- […]
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