Prashant Shukla

Prashant Shukla

Sr General Manager - Search Marketing

Heading the Search Operations at Techmagnate and with experience of over 9 years, Prashant knows all the nitty-gritty details of unlocking exponential growth for businesses via SEO. As the Senior General Manager of SEO, his expertise expands to various verticals, especially executing industry-specific SEO strategies for BFSI, Healthcare, and Education.

Prashant Shukla

What are Topic Clusters?
Content Marketing,

What Are Topic Clusters and How Can They Help in SEO in 2023?

April 11, 2022 Prashant Shukla 1

As SEO benchmarking evolves, so does the content model for businesses. Amongst many trends in 2022, one is the steady shift towards topic clusters – a highly organized and powerful content approach to climb search engine rankings efficiently. Thanks to topic clusters, search engines like Google can index your website easily. On top of that, […]

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Internet Marketing,

Amazon Marketing Guide: Definition, Benefits, and Amazon Marketing Strategy Tips

May 16, 2021 Prashant Shukla 0

As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]

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Internet Marketing,

Remarketing vs Retargeting: Which is Better for Marketing

April 24, 2021 Prashant Shukla 0

Retargeting and remarketing are two distinct strategies that businesses can use to re-engage potential customers. While these terms are often used interchangeably, they have different approaches. To help businesses understand the intricacies of both strategies, this guide will provide you with real-world examples, industry-standard statistics, and expert opinions to get a better understanding. Understanding Retargeting: […]

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Internet Marketing,

Google Discover: Why it Matters and How to Optimize Content for Discover Feed

January 15, 2021 Prashant Shukla 9

If you’re like most Android users, you must have checked out the fascinating Google Discover feed on your smartphone. Well, it provides the latest updates to users regarding the topic of their interest. The users don’t have to search for any information to receive the updates through Google Discover. These updates can be related to […]

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Top 10 Ways to Increase App Downloads
ASO,

How to Increase Mobile App Downloads In 10 Proven Ways?

December 11, 2018 Prashant Shukla 4

The mobile app market is highly competitive, and standing out from the crowd is more challenging than ever, requiring you to implement strategic app marketing strategies to increase app downloads and gain a competitive edge. This blog explores ten proven ways to boost your mobile app downloads and achieve remarkable success in the ever-evolving app […]

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Quora Marketing
Content Marketing,

How does Quora Marketing generate leads and engagement?

November 22, 2018 Prashant Shukla 0

The most important requirement of any business is consumer awareness and engagement. This is because if there are consumers are not aware of your products or services and not interacting with it, there would be no footfalls, and no chances of traffic turning to leads and conversions. The issue, however, is that it takes a […]

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Google My Business
SEO,

How to Optimize Google My Business & Leverage for Sales

November 20, 2018 Prashant Shukla 0

There is a reason why Google became a verb. Whenever we search for something online, we turn to Google even if we have some other search engine at our disposal. Google has become such an indispensable part of our lives that according to a survey conducted by Net Marketshare, nearly 80% of all searches which […]

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SEO,

What is Voice Search Optimization & How it Will Impact SEO

October 9, 2017 Prashant Shukla 0

Did you know that 20% of queries on Google’s mobile app and Android devices are voice searches, as revealed by Google CEO Sundar Pichai at the May 2017 Google I/O keynote address? The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for smartphone users to perform […]

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