Prashant Shukla
Sr General Manager - Search MarketingPrashant Shukla
What Are Topic Clusters and How Can They Help in SEO in 2023?
As SEO benchmarking evolves, so does the content model for businesses. Amongst many trends in 2022, one is the steady shift towards topic clusters – a highly organized and powerful content approach to climb search engine rankings efficiently. Thanks to topic clusters, search engines like Google can index your website easily. On top of that, […]
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Amazon Marketing Guide: Definition, Benefits, and Amazon Marketing Strategy Tips
As of March 2021, the total number of Amazon’s unique users stands at a whopping 150.6 million – pointing to the massive user base of this eCommerce platform. For retailers, vendors, and sellers on Amazon, the competition is getting tougher every day because of the platform’s inevitable crowding. 70% of Amazon visitors never click past […]
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Remarketing vs Retargeting: Which is Better for Marketing
Retargeting and remarketing are two distinct strategies that businesses can use to re-engage potential customers. While these terms are often used interchangeably, they have different approaches. To help businesses understand the intricacies of both strategies, this guide will provide you with real-world examples, industry-standard statistics, and expert opinions to get a better understanding. Understanding Retargeting: […]
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Google Discover: Why it Matters and How to Optimize Content for Discover Feed
If you’re like most Android users, you must have checked out the fascinating Google Discover feed on your smartphone. Well, it provides the latest updates to users regarding the topic of their interest. The users don’t have to search for any information to receive the updates through Google Discover. These updates can be related to […]
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How to Increase Mobile App Downloads In 10 Proven Ways?
The mobile app market is highly competitive, and standing out from the crowd is more challenging than ever, requiring you to implement strategic app marketing strategies to increase app downloads and gain a competitive edge. This blog explores ten proven ways to boost your mobile app downloads and achieve remarkable success in the ever-evolving app […]
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How does Quora Marketing generate leads and engagement?
The most important requirement of any business is consumer awareness and engagement. This is because if there are consumers are not aware of your products or services and not interacting with it, there would be no footfalls, and no chances of traffic turning to leads and conversions. The issue, however, is that it takes a […]
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How to Optimize Google My Business & Leverage for Sales
There is a reason why Google became a verb. Whenever we search for something online, we turn to Google even if we have some other search engine at our disposal. Google has become such an indispensable part of our lives that according to a survey conducted by Net Marketshare, nearly 80% of all searches which […]
Continue ReadingWhat is Voice Search Optimization & How it Will Impact SEO
Did you know that 20% of queries on Google’s mobile app and Android devices are voice searches, as revealed by Google CEO Sundar Pichai at the May 2017 Google I/O keynote address? The advent of personal assistant apps like Siri, Google Now, and Cortana has made it a lot easier for smartphone users to perform […]
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