Neha Bawa

Neha Bawa

Director of Brand Marketing

Neha Bawa is the Director of Brand Marketing at Techmagnate. She has worked in Digital Marketing since 2012 and has specialised in content creation. She has earned a Master's degree in Interactive Communications from Quinnipiac University in Connecticut, U.S.A. Her interests lie in creating great content, dogs, and working towards sustainability through biodiversity.

Neha Bawa

Digital PR Explained [Definition, Strategies & Benefits]
Digital Marketing,

How to Use Digital PR in Building Brand Authority

April 1, 2024 Neha Bawa 0

Summary: What is a Digital Press Release and how is it different than a traditional press release? Find answers from PR pros in the industry. We’ll also tell you how DPR is a great practice for brand authority building.  Digital Press Release has been around for a while but not many brands and marketers take […]

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Understanding Internal Links
SEO,

What Are Internal Links: Strategies & Best Practices

March 11, 2024 Neha Bawa 0

Summary: This article provides an in-depth exploration of internal links, crucial for enhancing a website’s SEO and user experience. It covers their definition, importance for site structure and navigation, types of internal links, and best practices for effective implementation. The guide also highlights common mistakes to avoid, essential tools for optimizing internal linking, and the […]

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Why Is Schema Markup Important
SEO, Technical Seo,

Schema Markup: The Ultimate Guide To Boost Your SEO

March 1, 2024 Neha Bawa 0

Summary: This article details the significance and implementation of schema markup for enhancing SEO. It covers the basics, types, benefits, and impact of schema markup on SEO, along with advanced strategies for leveraging it. The guide aims to equip SEO experts, professionals, and enthusiasts with the knowledge to improve their website’s visibility in search engine […]

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Top Trends in the Life Insurance Industry
Search Trends, Uncategorized,

Emerging Search Trends in Life Insurance

February 22, 2024 Neha Bawa 0

Summary: This blog post gives detailed insights from Techmagnate’s Life Insurance Search Trends Report. India is the world’s fifth-largest emerging market for life insurance, growing annually at a rate of 32-34%. Within the country, there are 57 insurance companies, with 24 focusing on life insurance. Traditionally, insurance was sold through offline channels like agents and […]

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SEO Best Practices for Anchor Text
SEO,

Anchor Text: What Is It & Best Practices To Optimize Link Text

February 19, 2024 Neha Bawa 0

Summary: This comprehensive guide delves into the pivotal role of anchor text in SEO, offering readers a deep dive into what anchor text is, its significance for search engine optimization, and the best practices for its optimization. In the vast expanse of the digital universe, where information zips across the web at the speed of […]

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Is SEO Dead Because of AI
SEO,

Is SEO Dead Because of AI? Quick Answer for 2024

February 7, 2024 Neha Bawa 0

Summary: The blog post answers all your queries and concerns about AI replacing SEO. It also highlights its benefits and emphasizes the continued relevance of human expertise. Find some interesting FAQs at the end. In the digital marketing industry, there’s a rising concern about AI overshadowing traditional SEO. AI now handles daily tasks and provides […]

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Mutual Funds Search Trends Insights
Search Trends, SEO,

Mutual Funds Search Trends for Marketers and Lenders

January 29, 2024 Neha Bawa 0

Summary: This blog post gives detailed insights from Techmagnate’s Mutual Funds Search Trends Report.  The Indian investment landscape is booming with 141.71 L searches for Mutual Funds in 2023. A tech-savvy generation and a growing appetite for wealth creation fuel this growth. But in this crowded market, how do you make an asset management company […]

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What is Semantic SEO?
SEO,

Semantic SEO Strategy to Boost Your Rankings

January 23, 2024 Neha Bawa 0

Summary: The new SEO strategy is shifting gears from conventional keyword research to semantic search. Tailored for digital marketers and SEO experts, we’ve crafted a guide that spotlights content depth, user intent, and the dynamic evolution of search algorithms. Learn to craft a robust Semantic SEO strategy that not only boosts rankings but fuels transformational […]

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What is Content Marketing
Content Marketing,

What is Content Marketing: Definition, Examples & Strategies for Lead Generation

January 16, 2024 Neha Bawa 0

Summary: Content marketing isn’t just about words or images; it’s about gathering attention while educating the audience. This guide is a treasure map for marketing and SEO experts to leverage the magic of content and convert audiences into leads. Ever scrolled through social media and stopped by an interesting post?  Every image, every witty caption, […]

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Gold Loan Search Trends Insights
SEO,

Gold Loan Search Trends Report: State Of The Search Landscape In 2023

January 10, 2024 Neha Bawa 0

Summary: This blog post gives detailed insights from Techmagnate’s Gold Loan Search Trends Report FY’23. Amongst all other commodities, gold still reigns supreme, especially with the looming global market recession with fluctuating markets and currencies. Gold continues to stay strong and is widely considered to be a consistent financial instrument. India is one of the […]

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