Neha Bawa
Neha Bawa
The Cornerstone-Content Checklist
What is Cornerstone Content? I came across an old friend of a post today about cornerstone content – it was written in 2011 by Joost de Valk over at Yoast. With a little bit of research, I’ve realized today that there’s precious little valuable information about what cornerstone content really is all about. Strange, considering […]
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“Instant Articles” on Facebook
Facebook just set social media ablaze with its latest product update. On March 13th, Facebook announced the release of Instant Articles, a platform that will allow publishers to post content directly and keep 100% of the revenue generated from the ads in the stories. Apparently, this move’s been anticipated for quite a while, and the […]
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Mobile Responsiveness and the Google Penalty
There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in January to ensure the […]
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3 Reasons Why I Love #UnCancel and You Should Too
Because some trips are more than just trips. If you haven’t been living under a rock, then you know about Make My Trip’s #Uncancel campaign. If you HAVE been living under a rock, then, well…it’s time to come out. You know what I love about the Indian media and marketing scene right now? The fact […]
Continue ReadingAn Open Letter to Kirthiga Reddy – Why Does Facebook’s Client Servicing Fall Short?
Dear Kirthiga Reddy, Congratulations. You’re quite the woman. You’ve carved out several niches for yourself in your journey from Silicon Graphics to Facebook India and we know you’ve earned them. You’re breaking through glass ceilings and paving a well-lit path for others to follow. Since taking over Facebook India, you’ve played a significant role in […]
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How to Generate $2K from Facebook in Two Days
Very often, marketers and brands forget how important it is to keep the “social” alive and thriving in social media, partly because of the massive effort that needs to go into getting campaigns developed and organized before they go live. However, that effort is critical to ensuring the success of a campaign. As social media […]
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Google, the Twitter Firehose and What that Means for SEO
If you were a site that was able to generate an enormous amount of content from the user base, while constantly growing that user base, wouldn’t you want to stay visible all the time? Twitter users have been logging out. The micro-blogging social giant we’ve all come to use and love has seen slow growth […]
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The Digital Future of India
“India has crossed 300 million internet users” @RajanAnandan #9IDS — Techmagnate (@tech_magnate) January 14, 2015 So we were at the 9th Indian Digital Summit (#9IDS) held at The Lalit Hotel (@TheLalitHotels) on January 14th and 15th this week. It was a wonderful opportunity to hear the digital glitterati speak about the forces that are shaping […]
Continue ReadingThe Pigeon Update from Google – How Prepared are You?
Did you hear that flutter across the Internet? That was Google rolling out yet another update and this one targets local searches. Okay, that pun? #SorryNotSorry. It’s been named Pigeon and I have entirely too much fun with the nomenclature surrounding Google’s web-shattering changes. Coming back to the issue at hand. What is the Pigeon […]
Continue ReadingHow to Create a Viral Launch Page
What does it take to achieve virality? To create a storm of conversations that keeps the right people coming back for more? Do we have what it takes to go “viral”? It’s a list of questions that possibly every marketer has on their minds in the digital marketing world. And with all the random internet […]
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