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Linkedin For Business Growth & Lead Generation
Linkedin is a very effective platform for advertisers and businesses not only in India but the world over. In India alone, there are about 47 million Linkedin users, second only to the US which has 149 million users and yet far ahead of China which has about 41 million users. Its popularity as an advertising […]
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Video Marketing Trends
Most companies now include video marketing as an important aspect of their marketing strategies. Be its dissemination of information about how to use a product, promotion of new services, online education, or boosting sales figures, video marketing for business growth has come up in a big way and is expected to change the way business […]
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How to Generate High ROI by ASO
There are times when sophisticated marketing concepts cannot be conveyed by acronym. Certainly, the tech world is veritably busting with an alphabet soup of acronyms that often do little to provide clear concepts. As for instance, let’s look at app store optimization or the return on investment from ASO that optimizing for an individual operating […]
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How to Take Advantage of Strategic Audience Targeting with PPC
There is a common misconception that PPC marketing has seen its usefulness come and go. However, today’s marketing experts will largely agree that this isn’t the case. Rather, it has been enhanced to meet the needs of a changing Internet environment. One of the most effective PPC strategy is using an audience targeting, advertisers can […]
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Video SEO – Optimizing Content for an Increasingly-Visual World
Video content is taking over the world. A recent Cisco white paper has fascinating statistics that every marketer and company should know – by 2019, 85% of online content will be video content. Of consumers who are using mobile data, the majority of that data is being used for audio and video services. Further, mobile audio […]
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How Changes to Facebook Algorithm is Also Impacting Advertisements
It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence in Facebook are being used […]
Continue ReadingBigger, Faster, Better, Link Tool by Moz – Link Explorer
SEO and link building experts across the world have been largely dependent on Moz’s Open Site Explorer (OSE) to know the Domain and Page Authority of their sites. Once links are updated, they had to wait weeks to check the DA and PA. Not anymore! According to Moz CEO Sarah Bird, “Years of hard work […]
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Top SEO Benefits of Responsive Web Design
In today’s competitive digital landscape, responsive web design isn’t a luxury, it’s a downright necessity. Mobile has emerged as a critical component for web browsing and digital commerce, with over 60% of queries within search engines coming from mobile devices such as tablets and smart phones. Yet despite this glaring trend, many brands are failing […]
Continue ReadingGoogle Chrome Browser Warning – How to Migrate from HTTP to HTTPS
A quick look at an interesting W3Schools statistic on most popular browsers says it all! W3Schools gets on an average 45 million monthly visits and the trends collected by them since 2002 reveal that the Google Chrome browser by far has been the most popular to date. In fact, as recently as in August 2017, Chrome with 76.9% […]
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Techmagnate Buys BlogX, the Leading Blog Conference where Blogging Community Connects!
I’m so excited to share with everyone that we’ve acquired BlogX, the largest blogging conference in India. I was in the car with Noopur, GM Sales, on our way to meet one of our clients for a Blogger Outreach Campaign that wanted us to do. We were talking about who in our network we could […]
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