5 Reasons You should Care About Hashtags
August 29, 2013
The humble hashtag that started out as a Twitter prodigy has finally come of age. With almost every single social media platform incorporating and supporting it, Facebook being the latest to join the ranks, the power of the hashtag cannot be undermined or underestimated anymore.
When it comes to any sort of SMO activity on the web, whether Facebook marketing, Twitter marketing or anywhere else, the use of hashtags has become a regular feature that comes naturally as a method of expression to most social media junkies. What’s important to note however is that the use of the hashtag is not relevant just to individuals, rather can be potentially effective and gainful when businesses are implementing their social media packaging strategy.
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According to Steve Cooper’s article on Forbes.com, ‘a new survey from ad platform Radium One found that 58% of respondents utilize hashtags on a regular basis and 71 percent of hashtag users do so from their mobile devices.’
If that isn’t a good enough argument, here are five solid reasons why as a business owner, you should really care about hashtags:
1. Unified Source
Almost all major social media platforms are now using hashtags. This includes besides Twitter, Facebook, Google+, Pinterest, Instagram and many more. With a common hashtag that you can track across all platforms it becomes much easier to promote products and services and have a unified single campaign that you can run across the board. The fact that you can create your own hashtag means that is possible to develop a brand identity that is unique to you and can be used to identify you across the web.
2. Advertising campaigns
One of the most credible uses of hashtags especially for small businesses is the ability to launch promotional advertising campaigns to an active database. The idea that as a business owner you can directly reach a vast customer base and offer them incentives for sharing your hashtags is extremely powerful. By offering incentives like discounts to followers who would include your hashtag in their posts, you can create unique campaigns that can go viral quickly.
Hashtags promote interaction. Hashtags are useful in the sense that majority of people use them to search and follow things, products and services that interest them. Also, the use of hashtags allows you to keep track of what is being said about it by the masses. In a lot of ways it facilitates direct feedback and that is very worthy.
4. Target audience
With the help of hashtags, a business owner can target a specific consumer base depending on what he or she is selling. A number of new marketing tools now allow advertisement based on hashtags and this is something that should be taken advantage of by one and all. Using a hashtag helps filter your audience and chances are the people who will engage with you would actually be interested in what you said. This can set the base for a rewarding online relationship.
5. Scope for innovation
The possibilities when it comes to creating hashtags are limitless. Nothing, practically nothing, is out of bounds. This contributes majorly towards innovative campaigns and a number of businesses are now using these hashtags in creative ways to draw business.
What is happening with the hashtags is a like only a chunk of the actual potential. While, where it goes from here remains to be seen, given the current scenario it makes complete sense to join the bandwagon.
However, using hashtags seamlessly and with the right amount of restraint is a finely tuned art. But that’s a post for later.
In the meantime, if you’ve liked this one, don’t forget to share it!