July 2018

Monthly Archives: July 2018

How to Generate High ROI by ASO

July 31, 2018 admin 0

There are times when sophisticated marketing concepts cannot be conveyed by acronym. Certainly, the tech world is veritably busting with an alphabet soup of acronyms that often do little to provide clear concepts. As for instance, let’s look at app store optimization or the return on investment from ASO that optimizing for an individual operating […]

How to Take Advantage of Strategic Audience Targeting with PPC

July 31, 2018 admin 0

There is a common misconception that PPC marketing has seen its usefulness come and go. However, today’s marketing experts will largely agree that this isn’t the case. Rather, it has been enhanced to meet the needs of a changing Internet environment. One of the most effective PPC strategy is using an audience targeting, advertisers can […]

Video SEO – Optimizing Content for an Increasingly-Visual World

July 31, 2018 admin 0

Video content is taking over the world. A recent Cisco white paper has fascinating statistics that every marketer and company should know – by 2019, 85% of online content will be video content. Of consumers who are using mobile data, the majority of that data is being used for audio and video services. Further, mobile audio […]

How Changes to Facebook Algorithm is Also Impacting Advertisements

July 31, 2018 admin 0

It’s not news, or at least it shouldn’t be, that Facebook taps its user base and performs research on the massive trove of data. However, the aim is not to get more ads in front of more users but to feed deep learning algorithms. Yes, machine learning and artificial intelligence in Facebook are being used […]