Monthly Archives: January 2017

Content Marketing Stats 2017: A Guide for Every Step [Infographic]

January 27, 2017 Rajat Tyagi 3

It is of no use if you cannot measure the results of a marketing campaign. So, stats and facts are extremely necessary to run a successful campaign. If you are running content marketing campaigns or even thinking of doing it in future, this infographic is for you. How to Measure Content Marketing Success? Content marketing […]

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Google Might Replace Local Inventory Ads (LIA) with Local Pack

January 24, 2017 Rajat Tyagi 0

Google is testing a new look of local search results on mobile. They have started showing a mixed result of local inventory ads (LIAs) and local pack. In both LIAs and local pack, they are providing detailed information about the products/services, but LIAs are not being shown on the map. This is strange! Below the map, the first […]

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Google to Implement New Search Card/Box Layout Design

January 24, 2017 Rajat Tyagi 0

Are you seeing the card format in Google search for the first time? It was 2013, when this card style layout was first noticed. From time to time, Google keeps on experimenting with the looks of SERP. Still now, they have not changed the look of Google search; it is only a test. The whole year […]

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Search Traffic from Google Home App is Now ‘Direct Traffic’ in Analytics

January 19, 2017 Rajat Tyagi 0

Search traffic from Google Home App will now be coming under ‘Direct traffic’ in Google Analytics and not as organic traffic. Hence, clicks to website from this app are counted as direct and not organic.  Google Home App, previously known as the ‘Google Cast app’, provides a huge amount of search traffic to all mobile […]

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Automatic Call Extensions in Mobile Ads from 2017- Google Latest Update for Mobile Ads

January 16, 2017 Rajat Tyagi 0

Now get an automatic call extensions in your Mobile Ads in Google from february 2017. This means call extensions will be seen in mobile ads with other ad extensions like location extensions, etc. Adding this automatic call extensions in mobile ads, CTR (click through rate) may be improved for ads. Google has done some changes […]

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