Monthly Archives: December 2016

Understanding Consumers’ Behavior: How Consumer Psychology Works in Local Search [Infographic] [PDF]

December 29, 2016 Rajat Tyagi 0

Understanding consumers’ local search behavior is of utmost importance when businesses goes with pay per click advertisement in search engines including Google, Yahoo, Baidu, AOL, Ask.com, Excite, DuckDuckGo, etc. It has been noticed that consumers are more intended to search for local info online, with respect to any other information that is available on the internet. They prefer to […]

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Now Assign Audience Lists at Campaign Level in Google AdWords with “Audience Targeting”

December 21, 2016 Rajat Tyagi 0

With audience targeting, advertisers at Google AdWords can select desired audiences for different ads. However, earlier it was possible only in the ad group, means you’ve to select target audiences for each and every ad group. But, now Google has allowed Audience Targeting in Google AdWords at campaign level. With this new update in Google […]

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How Conversion Rate Optimization (CRO) Works? – CRO Testing Tips

December 15, 2016 Rajat Tyagi 0

Conversion Rate Optimization is the process of ensuring that the visitors on your website are directed towards a particular task that you want them to perform. However, simply directing a visitor to a task is not conversion rate optimization, which essentially indicates that there is more than meets the eye as far as this process […]

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Microsoft is all Set to Introduce Bing Ads Bot for Better Campaign Management

December 14, 2016 Rajat Tyagi 0

Microsoft is all set to make some alteration in bots for Bing Ads to assist the marketers in designing better ads Bing Ads has come up with an idea of giving every Bing Ads advertiser access to a virtual account manager. They are building a bot that will help the advertisers to manage their ad campaigns more […]

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Google & Bing Sitemap File Size Limit Increased from 10 MB to 50 MB

December 12, 2016 Rajat Tyagi 0

Google and Bing sitemap file size limit has been increased to 50 MB, earlier it was 10 MB only. Google and Bing have taken efforts to increase the file size limit of Sitemaps files. Now, one can upload the uncompressed version of Sitemaps up to 50 MB. Earlier this limit was restricted to 10 MB only. Both the […]

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