Monthly Archives: May 2016

Structured Data Testing Tool Revamped by Google

May 17, 2016 Kanika Kanojia 0

In order to make it even more user-friendly, Google has made some major changes to redesign the structured data testing tool. The added overlay box asks for the URL you want to test or a snippet of sample code. This development was confirmed by Google’s John Mueller on Google+. Here’s a snapshot of the redesigned […]

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Google Rolls Out the New Mobile-Friendly Update

May 13, 2016 Kanika Kanojia 1

Google has launched the full version of mobile-friendly algorithm’s update. As confirmed by John Mueller on Twitter, the algorithm has been launched fully and is live in the mobile Google search results. According to SEO professionals, this isn’t related to tools saying there is an update because those tools primarily check desktop-only results, including Mozcast. […]

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Knowledge Panel, Rich Snippets & Local Results Now Added to Google Analytics Report

May 11, 2016 Kanika Kanojia 1

Google has recently updated how they calculate some of the clicks and impressions in the analytics report. It is believed that this development is going to impact mobile apps significantly. John Mueller from Google further informed that Search Analytics report now includes Knowledge Panel in various Rich Snippets and in the local results in Search […]

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Make Your Website Work for You

May 10, 2016 Nashaat Quadri 0

Whether you are an up-and-coming business or an enterprise looking to revamp its brand, you need to ensure high quality in order to achieve success. Hitting the Internet with an intuitive and engaging website is one of the crucial components to rebranding or introducing your company to the market. Yet, a simple template and a […]

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Google Releases My Business API Version 3.0

May 10, 2016 Kanika Kanojia 0

The latest version of Google My Business API has been released with several new features added to it. Check out the full list for your reference Attributes Add category-specific details about locations Reviews: Retrieve and reply to business reviews using the API Find Matching Location: Find and manually sync locations of existing maps with your […]

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Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

May 5, 2016 Nashaat Quadri 0

I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role-model ever since, as far as marketing strategy is concerned. Internet was in its infancy in those days and little did I know that a […]

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Beware of AdWords Phishing Attempt via Google AdWords

May 4, 2016 Nashaat Quadri 0

May 2- 2016, New Delhi It has been noticed that a Google AdWords ad led to a page trying to phish and steal your AdWords account username and password. The hacker/spammer used AdWords to mislead used AdWords advertisers into sharing their username and password of their Google account. Here’s a snapshot of the ads under […]

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