Monthly Archives: March 2016
Google to Accept Reviews in Original Language on International Web-Pages
Internationalization, languages, geo etc. are among the complex topics which are often discussed in the SEO community. It gets even more interesting when it gets into all the rules around spam. Recently, John Mueller, Web-Master Trend Analyst at Google, posted in a Google Web-master Help thread that you SEO practitioners can post reviews in the […]Continue Reading
New feature on Social Extension by Bing Ads
Bing Ads has come up with a new idea that would help you promote your social channels in search ads. These social extensions, presently being tested by Bing, would appear under the ad copy of text ads and can be used to link right to advertisers’ Facebook, Twitter, Instagram or Tumblr accounts. Users will be […]Continue Reading
Google May Rework on the Impact of Existing RankBrain Search Ranking Signals
RankBrain is in the limelight again. This time it is about some coverage on it around Google not fully understanding it, as well as RankBrain not impacting crawling or link-replacement. So, Gary Illyes took to Twitter and clarified that “RankBrain lets us understand queries better.” He added that there is “no affect on crawling nor […]Continue Reading
Did You Know How the Knowledge Graph is placed in the Future of Search Engines?
The knowledge graph can definitely be acknowledged as being one of the more important things on a search engine. This is especially useful when you search for a prominent figure, a business, any tourist destination including best places to visit in Coorg and a number of other noteworthy things which may be popular or matters of […]Continue Reading
Mobile Friendly Algorithms to be Boosted by Google this May
Google will come up with an update this may which would alter the prospects of many websites on the basis of their mobile-friendliness. It has announced that come may, its mobile-friendly ranking signals would be strengthened. It is bound to have a direct impact on many websites; especially in India where vast majority of internet […]Continue Reading
Google Issues Set of Best Practices, Asks Publishers/Bloggers for Full Disclosure
It’s not news that a number of publishers these days post reviews for products and services which they may have received for free from companies. Google is certainly no stranger to this happening and there has been no condemnation of the practice either. In fact, Google has recently made a move to improve these kinds […]Continue Reading
Google Analytics 360 Suite to Replace Google Analytics Premium Platform
So, you must have noticed the new section on the Google Analytics Homepage. It shows Google Analytics 360 Suite for enterprise marketers. According to the picture caption, “it is a set of integrated data and marketing analytic products, designed specifically for the Enterprise SEO experts.” Though there has been no official announcement as of now, […]Continue Reading
How Important is Moz’s Domain Authority for Link-Building Campaigns?
Just a few months back, when Moz suddenly updated its key metric known as Domain Authority or DA for many sites, panic could be felt among digital marketers. Many were taken by surprise, whereas others were apprehensive about downslide of their sites’ ratings. There was a widespread fear of loss in traffic or Google rankings, but […]Continue Reading
How to Make your Annual Paid Search Budget for Maximum Returns?
The life of a paid search marketer is full of deadlines and commitments and his calendar is certainly no exception. Drafting a budget for the next year is also a big responsibility and it comes with a deadline. So, if you have also been assigned the job of making an annual paid search budget by […]Continue Reading
Clickable Phone Numbers Latest to be added to Google Organic Search
Google has always been a company which is extremely comfortable with experiments no matter what the nature. These experiments could be changes in the algorithm, the user policy, the design or any kind of new web products that they launch. Alterations, modifications and improvements keep happening when Google engineers are involved. One of the latest […]Continue Reading