Monthly Archives: July 2015
Importance of Storytelling in Content Marketing and How to Build Them
From books to movies to digital content, stories are revered everywhere. It’s the best way to connect with your readers and engage them, using scientifically proven ways. Storytelling is a way of communication that is in accordance with the way our brain functions. There is enough scientific data supporting the neurological impacts of storytelling and […]
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My Favourite Content Marketing Tools to Identify Real Influencers
By the way, have you heard about the content marketing tools that are used to find real influencers? I am using the word “real” as number of fans and followers can very well be faked and it happens in many cases. So, how would you know that the person you’re going to approach as part […]
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Google begins rolling out its latest algorithm update – Google Panda 4.2
Google algorithm updates always rouse a storm on the internet community as they directly affect website rankings. The latest such refresh is Google Panda 4.2, which began on 18th July, 2015. However, the rollout is extremely slow and that’s the reason people didn’t notice it. According to Google, it may take months till the time […]
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The Cornerstone-Content Checklist
What is Cornerstone Content? I came across an old friend of a post today about cornerstone content – it was written in 2011 by Joost de Valk over at Yoast. With a little bit of research, I’ve realized today that there’s precious little valuable information about what cornerstone content really is all about. Strange, considering […]
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How to Create the Ultimate PPC Landing Page
“Get rid of half the words on each page, then get rid of half of what’s left”– Steve Krug. I’m a huge fan of this quote by Steve Krug because it’s a great lesson in minimalism and staying focused on the user experience. Both, writers and SEOs, get caught up in stuffing as much detail as […]
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All You Need to Know About the Phantom Update and How to Survive It
Does it exist or doesn’t it? Is it singing out loud at the Opera or hiding behind your curtains? Cheesy jokes apart, earlier in May, publishers began seeing fluctuations in their rankings and after a week of negating and much cajoling, Google finally confirmed changes to their algorithm, which a lot of people (especially @glenngabe) […]
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