Monthly Archives: March 2015
AdTech 2015: Five Wins and a BooBoo
AdTech India’s Twitter bio calls it “India’s largest, most diverse digital marketing event”, and I don’t blame them for the subtle gloat because it is! Every year, within two to three days, the game changers of the industry share their wisdom with marketers, entrepreneurs and digital media enthusiasts. Their 2015 edition saw luminaries like Rahul […]
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How to Ace an SEO Interview #LikeABoss
There are fewer things more daunting than SEO interviews. While in depth technical knowledge is a must, that alone cannot land you the job. Your attitude and the amount of confidence you display will have a significant role in the decision making process. Needless to say, read up as much as you can about the […]
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What you Could Have missed if you Didn’t Attend the AdTech 2015
The AdTech is to digital media professionals what the Comic-Con is for every Marvel fan. You dream about being there, you get to know the cool stuff before anyone else does and more importantly you learn how the best in the field did what they did and how this rapidly growing industry is changing. This […]
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Google Wants Autocomplete Adoption on Mobile
Have you switched your mobile forms to autocomplete yet? Because in another round of playing “definitely-maybe,” Google’s released strong guidelines for mobile marketing, urging webmasters and marketers to switch their mobile web forms to autocomplete. According to Mathieu Perreault (Chrome team) and Zineb Ait Bahajji (Webmaster Trends team), “Making websites friendly and easy to browse […]
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6 Ways to Succeed as a Digital Marketer
With the Indian government backing the growth of digital marketing in the country, we’re looking at an unprecedented boom in the industry. While the potential for growth is immense, what’s worrying marketers and brands alike is the fact that we don’t have a workforce that’s prepared to solve the challenges we’re going to face. To […]
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How to Generate $2K from Facebook in Two Days
Very often, marketers and brands forget how important it is to keep the “social” alive and thriving in social media, partly because of the massive effort that needs to go into getting campaigns developed and organized before they go live. However, that effort is critical to ensuring the success of a campaign. As social media […]
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