Monthly Archives: February 2014

The Link Building Predicament – To Do or Not To Do?

February 24, 2014 uzra mohiuddin 2

The Epidemic Every time Google or Matt Cutts comes up with an update, it feels like ‘all hell broke loose’ for websites across the internet. Webmasters go frenzy and start speculating at random! The Penguin, Panda and Hummingbird updates saw chaos and anxiety brimming amongst website owners, uprooting quite a few and subjecting many others […]

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Facebook’s New Targeting Options – Dilemma or Boon?

February 22, 2014 uzra mohiuddin 1

There has been a lot of criticism lately, about the way Facebook has been dealing with its ads. Having said that Facebook is one of the platforms where its user strength can be leveraged to gain visibility, footfalls and conversions; there has been a lot of spamming happening alongside as well. Simply put, advertisers being […]

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Leveraging IFTTT for SEO and Social Media

February 19, 2014 uzra mohiuddin 10

IFTTT quite simply stands for ‘If This Then That’ and is a platform that operates on the principal of Trigger and Action. It has things called recipes that are a combination of a trigger and an action, in saying that the ‘if this’ part of the recipe is the Trigger and the “then that’ part […]

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Riding On the Horse Of Hashtag in Social Media Marketing

February 13, 2014 Neha Bawa 1

They say advertising is one of the oldest professions in the world. And being the oldest naturally, it has evolved over decades to become what it is today. And these past recent years have seen social media become one of the prime weapons in any marketing company’s arsenal and the medium of choice for many […]

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Guest Blogging to Boost SEO and Influence

February 6, 2014 Sarvesh Bagla 11

When it comes to online marketing, apart from achieving basic targets such as increasing traffic and converting sales, one of the biggest goals is to increase visibility as well as influence. Setting oneself up as a strong authority on the Internet for the industry that one is involved in, is an important element towards which […]

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