Monthly Archives: May 2013
Google Update: Penguin 2.0
It’s the fourth release or update to Google’s Penguin algorithm (which is really just 2.0 reupholstered), which, according to the search giant, should be more effective in blocking/stopping spam from showing up in search results. Matt Cutts, the head of Google’s Webspam team, released a video today announcing the gradual roll-out of the new Penguin […]Continue Reading
Why is The X-Default Hreflang Annotation Important for SEO?
Recently Google and Yandex together launched a new way to handle the hreflang mark-up for international web sites which has been a significant turning point for international SEO and websites targeting multiple regions and/or multiple languages. Most international websites tend to have multiple versions of the same content in different languages. The performance and handling […]Continue Reading
What are the next Social Media trends?
We’ve heard the song over and over again. You’ve got to engage people with great content that’s timely and touches them personally. But to what end, really? And how do we get there? The ways to reach an audience on a social network can be many, and we’d like to acknowledge some of the trends […]Continue Reading
What are the Pros and Cons of Social Media Marketing?
In the present day scenario, SMO (Social Media Optimization) activity is a greatly effectual boulevard for on-line advertisers and entrepreneurs. We believe social media is going to endure for several more years to come, therefore, reaping its benefits is vital. However, because it’s still in its growing stages with limited regulation and guidelines, we’re discovering […]Continue Reading